Brand Marketing
il y a 2 semaines
**Refléter la premiumness de la marque en boutique**
- Adapter les outils internes et contenus digitaux pour refléter les nouveautés.
- Coordonner la production et l’installation des supports de signalétique en respectant les guidelines.
- Effectuer des passages réguliers en boutique pour garantir une expérience cohérente.
**Déployer la stratégie de partenariats**:
- Identifier et engager des collaborations stratégiques avec des partenaires clés.
- Garantir une mise en valeur optimale lors des événements (signalétique, scénographie, staging).
- Analyser les données partenariales (visites, chiffre d’affaires) pour ajuster les stratégies.
**Renforcer la dimension Brand Love**:
- Participer aux événements (lancements, ateliers) pour renforcer l’engagement des clients.
- Contribuer à l’animation du programme de fidélité en créant des offres attractives.
- Planifier et organiser des masterclasses pour tisser des liens avec la communauté.
**Optimiser l’e-réputation**:
- Préparer et organiser les sessions photos hebdomadaires.
- Superviser les envois presse et influence pour maximiser l’impact.
- Gérer la plateforme Malou pour répondre aux avis et publier des contenus adaptés.
- Proposer des améliorations à partir des retours clients sur les différents canaux.
**Profil recherché**:
- Étudiant(e) en Master Grande École de Commerce ou équivalent universitaire.
- Sensibilité pour les univers food, mode et musique.
- Proactivité, rigueur et esprit d’équipe.
- Bonne communication et capacité d’écoute.
**Stage de 6 mois, début en juillet 2025.
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