Head of Brand

**Discover our galaxy**

Malt is Europe's leading freelancing platform with one clear mission: to give people the freedom to choose who they work with. Co-founded in 2013 by Vincent Huguet, who still serves as CEO, Malt is a tech company with a human approach that helps companies and freelancers make the perfect match.

Malt is a marketplace that embraces a community of over **700,000** freelancers and over **70,000 clients**, ranging from small and medium-sized enterprises to large corporations. More than just a connector, our marketplace streamlines freelancer-client communications, simplifies administrative and legal tasks, expedites invoicing and payments, and so much more.

We are all about giving both freelancers and companies choice and added peace of mind, so that every experience on Malt is nothing less than (inter)stellar. The launch of Malt Strategy in 2023 enabled Malt to broaden its scope by offering the expertise of a network of top independent consultants and transition managers, to better support companies from the strategy to the implementation of ambitious projects.

✨ **Malt is also**
- a tech company with a human approach
- a company with a strong culture fueled by **700 Malters** from **40+ nationalities**, working from **9 countries** all around Europe - Germany, Belgium, United Arab Emirates, Spain, France, Netherlands, Nordic countries, United Kingdom, and Switzerland.
- committed to creating a safe and inclusive space where every employee can thrive both personally and professionally
- committed to equality and diversity (50% of People managers are women)
- a company with strong career path policies allowing all Malters to develop and grow equally
- backed by renowned investors including ISAI, Serena, Eurazeo Growth, Goldman Sachs and BPI France

Join us on Planet Malt, we need you to help us write this next chapter
- At Malt we believe that Ambition is the Way, so all lists of missions and responsibilities are non-exhaustive._

You are in charge of brand identity, strategy, and execution across Europe. To refine brand identity, you lead the appropriate market research, brand positioning, and competitor analysis. You then deploy the global brand management and brand marketing plan, ensuring that the global brand image and position are correctly developed in all our markets.

**Key responsibilities ✨**:
- ** Brand Strategy and Positioning.**Develop and execute a consistent brand strategy aligned with the company’s mission, vision, and growth objectives. Ensure that our brand story and identity resonate with our target audiences and markets.
- ** Brand Identity and Messaging**. Oversee and refine our visual identity, tone of voice, and key messages to ensure a cohesive and impactful presence across all channels and platforms. Adapt brand messaging to different audience segments, including freelancers, businesses, and partners.
- ** Cross-Functional Leadership.**Collaborate with internal teams, including product, marketing, communication, product marketing, product and sales, to integrate brand positioning into product launches, marketing campaigns
- ** Content and Campaign**Work hand-in-hand with the content team and acquisition/growth teams to define campaign strategy in alignment with brand objectives. Lead creative teams to develop assets that support both demand generation and long-term brand building.
- ** Social Media Branding**Manage the brand’s positioning on social media. Design and oversee social media strategies to grow our community, strengthen brand affinity, and drive demand generation.
- ** Brand Promotion and Influence**Enhance visibility and credibility by recruiting internal and external brand ambassadors, leading thought leadership initiatives, and ensuring strategic engagement with industry associations while monitoring regulatory developments.
- ** Market Research and Merchant Insights**Conduct market research and brand perception analysis to understand the needs of our merchants, the resonance of our brand, and our competitive positioning.
- ** KPIs and Reporting**Define clear performance indicators, track brand performance, and provide regular reporting. Continuously optimize strategies based on key performance metrics, including brand awareness, engagement, and perception.
- ** Team Management and Development**Support and mentor the brand and creative team to ensure high performance and ongoing professional growth.

**About you ‍**:
- 5+ years of experience in this field (either client or agency), preferably in the tech sector.
- B2B or B2C experience will be valuable in this role, but you have to have worked on complex products and/or services.
- Excellent level of oral and written English.
- Big plus if you have worked on a marketplace before as having two audiences is an added complexity/exciting opportunity.
- Genuine interest and ability in both setting the strategy AND getting the job done.
- Experience working on a European scope with multiple local sta