Campaign Manager Btob
il y a 1 jour
Pour accompagner notre développement, nous recherchons un Campaign Manager BtoB avec un
talent de rédaction pour renforcer nos équipes.
**Un Campaign Manager a pour principales missions de**:
**¿ rédiger les éléments de communication de campagnes**: accroches, textes en comprenant le
métier du client et en l'adaptant à la cible souhaitée. Ces éléments de texte doivent être
orientés performance (en se faisant aider au besoin par l'IA)
**plateforme dédiée**: réalisation des plans fichier, gestion des BAT et diffusion des messages.
**¿ suivre et optimiser ces campagnes**: s'assurer de l'atteinte des objectifs des campagnes, suivi
des principaux KPI, A/B testing, mise en place d'actions correctrices si besoin,...
¿ analyser les résultats des campagnes et faire des recommandations d'amélioration de
performances.
¿ collaborer quotidiennement avec les équipes en interne afin d'optimiser le déroulement des
campagnes (équipe commerciale et pôle créa).
**Les qualités requises pour ce poste sont**:
- La connaissance des métiers du web-marketing avec une expérience réussie dans ce
domaine
- Une bonne capacité d'écriture
- Une très bonne capacité de compréhension des problématiques de nos clients
- Rigueur, méthode, dynamisme et esprit d'initiative
- Esprit d'équipe pour travailler avec les responsables de comptes et les autres
responsables de diffusion.
- Ce que l'on aime ce sont les vraies personnalités : nous aimons les personnes
s'investir et aussi de réussir.
**Nous recherchons le profil suivant**:
- Bac+3 à Bac+5 avec une formation en école de commerce ou universitaire souhaitée
(master en web marketing, e-commerce, communication numérique ou dominante NTIC)
- Expérience d'au moins un an dans le secteur du e-marketing ou la publicité en ligne.
**Informations complémentaires**:
- Poste basé à Paris, rue de Caumartin (Paris 9)
- La rémunération proposée, attractive, comporte une part fixe et un variable sur objectifs,
ainsi que la participation aux bénéfices, un forfait ticket restaurants
- Poste à pourvoir immédiatement
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