Cdi - Responsable Client Animation & Rewards

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose and values. The position is based in Neuilly-sur-Seine. As the Head of Client Animation, you will join the Client Marketing team within the European Marketing Department. **You will excel and enjoy this position if you are ready to actively handle the following missions**: **I. Client animation** - ** Strategic definition and management of the CRM engagement plan for EME**: - Develop a CRM strategy aligned with business priorities and objectives for client loyalty, acquisition, and retention across different European markets. - Oversee the creation and coordination of communication materials (print & digital) in collaboration with the Communication, Offer, and Image teams to ensure consistent and impactful execution. - Represent CRM in cross-departmental decision-making meetings to ensure that client considerations are integrated into the company's overall strategies. - Harmonize CRM practices across the EME region by providing clear guidelines and ensuring their implementation. - ** Development and management of CRM partnerships with brands**: - Define an omnichannel CRM strategy for partner brands, supporting the priorities of the Offer department across the Makeup, Skincare, Fragrance, and Haircare categories. - Work closely with brands to co-develop impactful CRM campaigns, optimizing both client engagement and commercial results. - Ensure the consistency of brand-specific CRM campaigns across EME markets, with a particular focus on performance and local adaptation. - ** Loyalty program engagement strategy**: - Lead the creation of a 360° communication toolkit in collaboration with the Media, Social Media, and Estore teams, maximizing the program’s visibility and appeal. - ** Analysis and optimization of CRM performance**: - Analyze the results of CRM campaigns and propose corrective actions to improve their effectiveness. - Utilize client insights to refine CRM strategies and maintain a continuous "Customer Centric" approach. - Conduct competitive intelligence and identify strategic opportunities to strengthen the company's market position. **II. Rewards strategy for the loyalty program** - ** Definition and implementation of the rewards strategy**: - Co-develop the rewards strategy for the loyalty program in collaboration with the Client Strategy, Offer, and Brand Partnership teams. - Define attractive rewards catalogs, focusing on differentiated treatment for top clients to maximize their satisfaction and engagement. - Ensure strategic management of rewards volumes and costs in coordination with market teams and brand partners. - ** Management and optimization of rewards performance**: - Track and analyze the performance of rewards in collaboration with the CRM and Data teams, and propose recommendations to optimize results. - Share insights and performance with the Offer teams and brands to improve product discovery and repurchase strategies. - ** CRM activation strategy for rewards**: - Develop a CRM strategy to actively promote rewards through campaigns on social media, in-store, and across digital platforms. - Design innovative CRM materials to stimulate the use of rewards, ensuring continuous and engaging visibility. **III. Leadership and resource management** - ** Team leadership and development**: - Lead and motivate a team of 10 people, ensuring their professional development and aligning their goals with the company's overall strategy. - Foster a culture of performance and innovation within the team, while ensuring a collaborative and stimulating work environment. - ** Strategic budget management**: - Develop and manage the team's annual budget, prioritizing high-impact projects and ensuring optimal financial resource management. - ** Contribution to strategic committees**: - Actively participate in strategic planning and marketing seminars, providing insights on CRM and rewards engagement topics. - Prepare impactful presentations for the Executive Committee, highlighting key strategies and results. - At least 7 years of experience (excluding internships) in brand action plans, portfolio management, or CRM projects, with large-scale project management in retail, e-commerce, or consulting (Category/Brand Manager roles). - Advanced degree in Marketing, Sales, or Communication. - Full professional fluency in English and French; a third language is a plus. - Strong communicator with excellent interpersonal skills and stakeholder engagement. - Agile, dynamic, detail-oriented, and able to manage multiple projects in a complex environment. - Proactive, customer-focused, passionate about the beauty industry. - Open-minded, creative, with a positive attitude. - Skilled in data analysis and numbers. - Leadership and team development