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Head of Brand Marketing
il y a 3 heures
**Position**: Head of Marketing (Brand)
**Location**: Europe / UK
**Salary**: Circa €75k + Bonus & Equity [DoE]
Our US-based client, a rapidly growing sustainable beverage brand, is looking for a creative and brand-driven marketeer to lead their marketing efforts in the US and beyond. As Head of Brand Marketing, you'll create and execute the B2B and B2C strategy and guide the brand evolution with a hands-on approach, working closely with the founders.
- _This role will support the US operations and will require working hours that overlap with the team in California (US West Coast)._
**What you'll Do**:
- Brand management and growth through multi-channel marketing initiatives.
- Manage field marketing campaigns to support sales initiatives.
- Maintain and evolve the label & packaging design to align with the brand strategy.
- Manage B2B awareness and lead generation strategies (Sampling & Events).
- Manage various 3rd party agencies (design & printing partners).
- Manage the Amazon & Digital marketing agencies.
**Who you are**:
- An experienced marketing specialist with a track record in scale-up environments.
- Experience of working on CPG brands; exposure to start-ups would also be beneficial.
- A strategic thinker with strong operational ability.
- Professional with a proven track record in growing challenger brands.
- Analytical with a keen interest in consumer behaviour and brand loyalty.
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