User Acquisition

il y a 4 jours

Paris e, France Oh BiBi Temps plein

Vous serez en charge des actions de marketing à la performance pour booster l'acquisition de nouveaux joueurs, dans un constant objectif de retour sur investissement

Au sein de la Direction Marketing de Oh BiBi, vos missions seront les suivantes:

- Définir et gérer les campagnes d’acquisition de joueurs d’Oh BiBi sur les réseaux publicitaires mobiles,
- Optimiser les réseaux publicitaires de monétisation,
- Optimiser le ciblage, les créations, les messages marketing, les dépenses marketing, les enchères et la répartition du budget,
- Travailler en étroite collaboration avec les game leads pour travailler sur la meilleure mise en oeuvre des publicités,
- Travailler en étroite collaboration avec l’équipe data pour optimiser les campagnes et les cibles en fonction de mesures de performances (axées sur le ROI)
- Définir et gérer les campagnes d’acquisition de joueurs d’Oh BiBi sur les réseaux publicitaires mobiles
- Trouver de nouvelles façons de commercialiser les jeux d’Oh BiBi et d’élargir leur portée.
- Trouver de nouveaux leviers d'acquisition de joueurs avant la concurrence

**Profil**
- Expérience solide en marketing online et/ou mobile
- Analytique & ROI driven
- Bonne connaissance des plateformes d'acquisition d'utilisateurs (Facebook Ads, Google Adwords,...)
- Bonne connaissance des systèmes de tracking

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