USER ACQUISITION MANAGER

About Joko Joko helps consumers shop smarter by empowering them to find what they need, make informed decisions, and save money. Founded in Paris and certified B Corp, the company boasts 80+ international talents spread across Paris, Barcelona, and New York, with remote work options. With over 5 million users already saving money at 10 000+ merchants, Joko continues to expand its product suite—from cash back and automatic coupons to price alerts, carbon impact tracking, and AI‑powered shopping assistance—while scaling internationally, especially in the US. Job Description As User Acquisition Manager, you will define and implement Joko’s acquisition strategy across all markets and platforms (mobile app and web). Your goal is to grow the user base and maximize user value while working within the Growth department and reporting to the Head of Growth. Responsibilities Drive strategic thinking in user acquisition and optimise the launch and growth of the user acquisition strategy. Own and refine the channel mix and investment strategy to maximise the LTV/CAC ratio, monitoring performance and reallocating spend to the most profitable levers. Plan, launch and optimise paid‑advertising campaigns across channels (Social media ads, ad networks, Apple Ads, Google, etc.). Analyse performance data to identify, test and implement growth opportunities. Deliver creative excellence by analysing ad performance, guiding revisions, and collaborating with Design and Social Media teams, as well as external resources, to continuously test and produce top‑performing creatives efficiently. Maximise app store optimisation (ASO), continually benchmark and test to enhance visibility and conversion in the app and browser‑extension stores. Stay updated with the latest developments in the ads industry, ensuring Joko stays ahead of user acquisition innovations. Coordinate efforts with Product, Data and CRM teams to ensure consistency across the user funnel and align with the company’s growth ambition. Preferred Experience 5 + years of successful experience in B2C mobile‑app paid acquisition and ASO, with mastery of user‑acquisition platforms, tools, and OS technicalities. Native‑level French speaker; fluent in English, both written and spoken. Strong written and verbal communication skills. Analytical mindset: ability to solve complex problems and extract actionable insights from data. Experimentation methodology expertise and quick learning in dynamic settings. Curiosity and enthusiasm for emerging trends, channels and technologies. Entrepreneurial mindset, loves challenges and a hands‑on approach. Attention to detail and a skill for spotting flaws. Productivity‑tool savvy and delivers projects on time across multiple stakeholders. Benefits & Perks Flexible remote (for fully‑remote roles) with coworking space support if outside Paris. Full‑time employees may work from most countries for up to 3 months per year. After 4 years, opportunity to spend one month in our New York office. Year‑long off‑site trips to amazing locations, team‑building budget and quarterly in‑person gatherings. Contribution to ClassPass subscription. 8‑week paid parental leave. And many more perks – see the full list on our website. Recruitment Process Intro call – quick screening with a Hiring Manager or recruiter. Team interview – 45 min conversation with two Joko team members (possibly from other teams). Role‑specific assessments – take‑home case study for non‑tech roles, followed by a 45 min debrief. Founders interview – 45 min conversation with two of our founders. References – up to five calls with former colleagues or managers. Optional coffee chat – invite to meet team members and experience our culture. Additional Information Contract Type: Full‑time Location: Paris (possible partial remote) #J-18808-Ljbffr