User Acquisition Manager

At Joko, we help consumers shop smarter. Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money. Founded in Paris, Joko is a tech company and certified B Corp with over 80 talents across Paris, Barcelona, and New York (and beyond). More than 5 million users already save money every day at 10,000+ merchants with Joko. From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We’re now building an AI‑powered shopping assistant to help users find the best products by price, quality, and impact. Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US. What you will do As User Acquisition Manager, you will define and implement Joko’s user acquisition strategy across all markets and platforms (mobile app and web). Your goal will be to grow Joko’s user base and maximize user value. You will be part of the Growth department within the Marketing team and report directly to the Head of Growth. Your Responsibilities Will Be Drive strategic thinking in user acquisition: participate in strategic discussions around how we drive user growth and make the best use of our acquisition budget across all potential levers. Optimize acquisition profitability and budget allocation: own and refine the channel mix and investment strategy to maximize the LTV/CAC ratio, continuously monitoring performance and reallocating spend to the most profitable levers. Manage online paid advertising campaigns: plan, launch, and optimize campaigns across channels (Social Media Ads, Ad Networks, Apple Ads, Google, etc.), diving deep into performance data to identify, test, and implement growth opportunities. Drive creative excellence: analyze ad performance to derive actionable insights and guide iterations. Partner with internal Design and Social Media teams and external resources (creators, tools, AI solutions) to continuously test and produce top‑performing creatives efficiently. Maximise our App Stores performance (ASO) through continual benchmarking and testing to increase visibility and conversion on the app and browser extension stores. Contribute to building a world‑class UA team by staying up to date with industry developments, ad channel features, and market best practices, ensuring Joko stays ahead of UA innovations. Collaborate with Product, Data, and CRM to ensure consistency across the user funnel and coordinate efforts in reaching the company’s growth ambition. Who We're Looking For Experience: 5+ years successful experience in B2C mobile app paid acquisition and ASO; you fully master user acquisition platforms, tools, and OS technicalities. Languages: Native‑level French speaker and fluent in English (written and spoken). Communication: Strong written and verbal skills, able to explain complex concepts simply. Analytical skills: Passion for solving complex problems and analyzing data to drive actionable insights. Methodology: Experienced with experimentation methodology, able to learn and adapt quickly to dynamic business goals. Curiosity: Very curious and enthusiastic about emerging trends, channels, and technologies. Mindset: Entrepreneurial mindset, enjoys challenges and getting hands‑on. Attention to detail: Meticulous, spotting flaws efficiently. Efficiency: Comfortable with productivity tools, delivering on time across multiple stakeholders. Our Perks Flexible remote: if you live in Paris, you can choose to work from our office or from home with no constraints; if you live elsewhere, we can provide access to a coworking space. Work from anywhere: full‑time employees can work from most countries for up to 3 months per year. A budget for remote work equipment. A Swile card for meals (France). Frequent team events and in‑person gatherings every quarter. Premium health insurance (Alan Blue, France) – full‑time only. A ClassPass subscription – full‑time only. …and much more; check the full list on our website. Our Hiring Process Intro call: quick screening with the Hiring Manager or recruiter. Step 1 – Team interview (45 min): conversation with two Joko team members. Step 2 – Role‑specific assessments: Non‑tech roles: take‑home case study followed by a 45 min debrief. Tech roles: live technical interviews (coding + system design) and, for research internships, a research paper presentation round. Step 3 – Founders interview (45 min): conversation with two founders. References: up to five calls with former colleagues or managers. Optional coffee with team members to get a feel for culture. #J-18808-Ljbffr