Digital Content Manager

Digital Content Manager - Luxury Skincare (Lancaster & Orveda)

PURPOSE

Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.

MISSION AND RESPONSIBILITIES

Under the management of the Digital Director on the Luxury Skincare segment, sitting withing the brands’ Global Marketing & Digital teams and partnering with the Global e-Commerce team, this role will work specifically on the planning, activation and auditing of all relevant new content creation for Lancaster & Orveda across all COTY’s authorised retail offline and online channels. The role is also responsible for maintaining the catalogue of existing content, managing the evergreen brands and products presence online and across retailer social channels more specifically

**KEY RESPONSIBILITIES**:

- The role itself requires proactivity, confidence and autonomy to own projects end-to-end. Engaging with local, global team members and external partners, you will be responsible for delivering excellent execution of new product and KCPs business content & activation tool kits.
- Under the main supervision of the Luxury Skincare Digital brand teams, and working hand-in-hand with global Marketing and eCommerce teams, you will be responsible for the local adaptation of global digital toolkits, including (but not limited to) product imagery, SEO copy, brand campaign imagery, social assets etc. You will be responsible for maintaining the local asset management database, ensuring all content is readily available for any in/external stakeholders.
- Working with all local and global brand teams, you will be required to fully understand brand priorities and guidelines and use this information to participate to the planning, design and production of relevant new product launches/KCPs (Christmas, Father’s Day, Black Friday, Valentines, Mother’s Day) content material.
- You will be local marketing/digital teams’ main day-to-day content for content consolidation/adaptation/optimization at market level, acknowledging their potential specific needs and guiding them to customization while protecting brand equity and guidelines.
- You will work with local and global creative agencies to produce local content and work with several service agencies to support across delivering the online fundamentals such as ratings and reviews and content accuracy.
- You will be responsible for keeping a constant eye on both COTY and competitor (and not limited to beauty) content activation, capturing prominent executions that we can learn from/use as leverage for future Luxury Skincare executions. Sharing any BIC execution with relevant stakeholders (brand/content/global/go-to-market teams) and constantly highlighting where we can be learning from. A sense of curiosity and passion are essential to ensure you are bringing the best of our brands to our customers.
- Elevation of the role could include integrating with brand and other functions to brainstorm how to make the brand and KCP launches even bigger - when the toolkits are not sufficient, brainstorming what more could we create or do to elevate the customer’s experience of the product or brand and working with agencies and global teams to develop the necessary content.

**WHAT YOU WILL BRING**:

- Passion for brands and beauty and the job - an appreciation for brand equity, brand stories and the customer who shops and the user who wears their products.
- Confidence in communicating both in-person and virtually. Excellent written and verbal communication skills and ability to build strong working relationships internally and externally with the retail partners and agencies.
- Excellent execution/eye for detail
- able to work methodically and focused whilst remaining flexible and proactive
- Ability to work autonomously, often with little guidance and tools - uses initiative and able to own and lead your own agenda and diary.
- Exceptional “soft skills” - a strong team player with the ability to effectively review, listen, contribute and influence. You are positive, energetic, dynamic and a creative thinker wanting to develop yourself and the business.
- Excellent powerpoint and excel skills and preferably experience in Photoshop (basic knowledge suffices) however this will be learnt/honed on-the-job if not.

**QUALIFICATIONS AND EXPERIENCE**: (Academic, Professional, Relevant Job Knowledge)
- Master’s Degree in Digital Marketing, Communication or Related Field, but self-made experiences and professional paths are also interesting
- A first significant experience in Digital Marketing needed (ideally 2 years), especially linked to content and/or e-commerce performance management

ABOUT US

Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. A