Head of Pricing

Company Description

SeLoger is France's #1 real estate marketplace and the flagship consumer platform of AVIV Group — Europe's largest real estate technology company, backed by KKR. With over 10M+ monthly users, 1M+ active listings, and unmatched data assets across agencies, developers, and consumers, SeLoger sits at the heart of Europe's most ambitious real estate digital transformation.

Our mission is bold and simple: Unlock everyone's perfect place. Pricing is a critical strategic lever in AVIV's 2030 ambition, shaping how we monetise value, deepen customer loyalty, and create sustainable growth across a rapidly evolving market

Job Description

Mission of the Role

The Head of Pricing will be the end-to-end owner of SeLoger's monetisation strategy across subscriptions, dynamic pricing models, value-based packages, add-ons, and new revenue streams. This leader builds the framework for profitable, scalable, and sustainable pricing, ensuring SeLoger maximises value creation while protecting customer lifetime value and minimising churn.

The mission is to:

• Create a holistic monetisation strategy covering both areas where SeLoger leads the market and areas where it is structurally weaker.
• Design, test, and scale data-driven pricing models that reflect liquidity, demand, segment value, and customer economics.
• Drive continual optimisation through experimentation, behavioural insights, and commercial performance data.
• Build strong alignment across Sales, Product, Finance, and GTM to ensure pricing strategy translates into measurable business results.

Key Responsibilities

Pricing Strategy & P&L Impact

• Build a 12–36 month monetisation roadmap aligned with France strategy and Group pricing architecture.
• Oversee the pricing performance KPIs: ARPA, MRR growth, net retention, churn, margin impact.
• Develop dynamic pricing models leveraging liquidity, demand, inventory depth, and customer cohort behaviour.
• Define clear tiering, bundling, segmentation, and value-based pricing across agency, developer, and pro customer types.
• Identify weak spots in the portfolio and design corrective monetisation plays to unlock underpenetrated segments.

Subscription & Marketplace Model Optimisation

• Lead evolution of subscription models, ensuring optimal balance of predictability for customers and scalability for SeLoger.
• Partner with Product & Data Science to refine feature- vs. usage-based monetisation, lead scoring, and pricing signals.
• Own pricing governance for new business lines, add-ons, premium visibility, data products, and media services.

Experimentation, Insights & Continuous Improvement

• Build a scientific experimentation framework (A/B tests, elasticity modelling, behavioural pricing).
• Monitor customer cohorts and predict churn risk, integrating early-warning pricing triggers.
• Translate insights into rapid iterations of pricing, packaging, and promotions.

Cross-Functional Leadership & Commercial Enablement

• Partner with Sales leadership to ensure pricing lands clearly and credibly with agencies and developers.
• Develop playbooks, calculators, objection-handling, and performance dashboards.
• Collaborate with Finance on forecasting, scenario planning, and revenue modelling.
• Act as the France advocate in Group pricing councils, influencing platform-wide monetisation evolution.

Governance & Alignment

• Run monthly Pricing reviews with leadership stakeholders to track impact and adjust strategy.
• Manage cross-functional OKRs linked to revenue, retention, churn, and customer value perception

Qualifications

Candidate Profile: The Pricing Leader We Need

Experience

• 8–12 years of pricing, monetisation, or revenue strategy experience in classifieds, marketplaces, SaaS, or subscription businesses.
• Deep expertise in dynamic pricing, value-based pricing, segmentation, experimentation, and modelling.
• Proven experience owning monetisation in a high-inventory, high-liquidity marketplace environment.
• Strong background working cross-functionally with Product, Data Science, Sales, and Finance.
• Experience developing and scaling subscription models and add-on monetisation.
• Clear track record of revenue uplift, churn reduction, and pricing innovation.
• Fluent in French and English; experience in European or multi-country contexts preferred.

Additional Information

What we offer: Company restaurant, digital meal vouchers with Restoflash; ‍ Gym, showers, organic fruit, organic dried fruit and hot drinks available free of charge; ‍ Training (induction programme, LinkedIn Learning, online language courses); 16 days of RTT (reduced working time), leave (special leave, volunteer leave, seniority leave, etc.); ‍ Quality of life at work (remote working, Kyan Health, nursery places); etc.

About Aviv: At Aviv, we believe in equal opportunities. We strongly encourage people with visible and invisible disabilities, all levels of education, minorities, members of the LGBTQIA+ community, parents and carers to apply. If you require reasonable adjustments at any stage of the application or interview process, or if you would like to discuss your needs for part-time or flexible working, please let us know. In your application, please feel free to indicate the pronouns you use. Our ambition is to be the leading employer in the PropTech sector in Europe. Now is the perfect time to join us and find your ideal job We look forward to receiving your application (Meilleurs Agents, SeLoger, Immoweb, Immowelt...)