CRM and Engagement Marketing Manager

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join
As a France & Benelux Market Manager - CRM and Engagement, you will be responsible for the supply health and growth of our individual hosts comprising hundreds of thousands of hosts. These hosts are individuals, renting their primary homes or secondary homes on an occasional basis a few days per year in order to generate additional incomes. Your role will be to provide useful and engaging information to help them grow.

The Difference You Will Make
As someone who has deep knowledge of the Airbnb mission and values, you will develop and iterate localized scalable supply management strategies together with geo-specific Market Managers, for both highly developed destinations as well as nascent and relatively untapped new markets, to ensure our long-term market success.

A Typical Day

• Develop and deploy scaled marketing strategies to effectively manage & optimise hundreds of thousands of Individual Host accounts in France & Benelux through scaled communication - owning the local mass host outreach strategy and execution with the objective of:

• Helping Hosts improve their listing/offering to match demand and grow their business results

• Informing Hosts on local trends (peak demand dates, local events…)
• Improving Host sentiment by supporting hosts and addressing their issues at scale

• Educating our host community on Product, Policies and local Trends

• Develop a relevant segmentation of local hosts and adjust our communication to their needs

• Work closely with Market Managers, as well as the Policy and Community teams, to spot local growth opportunities, shape key messaging, and communicate it effectively to the right audiences
• Coordinate with the central engagement team (that manages global host communications) to have a unified comms calendar for hosts in France & Benelux with an aligned strategy, tone and voice
• Proven ability to handle operational complexity and ability to maximize the impact with limited resources
• Analyze data and utilize data-driven recommendations to identify and action on strategic opportunities in your region to drive increase in sales
• Represent Airbnb in external meetings and at industry conferences
• Educate clients on significant product changes that can impact hosts locally

Your Expertise

• At least 5+ years of CRM experience in a consumer-facing, fast-paced ecommerce company
• Solid track record of successfully managing and executing large-scale, complex, high volume B2C email campaigns and cross-functional projects.
• Proven experience working cross-functionally
• Strong time management and prioritization skills. Bias towards efficiency - doing more with less
• Excellent storytelling and presentation skills and ability to communicate effectively with clients at scale via email, online events, in product (banner, action cards), sms and push
• Excellent written communication skills
• Proficient quantitative skills and proven ability to interpret and apply data throughout your day-to-day work
• Strong sense of ownership and entrepreneurial spirit
• The ability to get things done with constantly changing priorities, projects and deadlines
• Passion for Airbnb, travel, and the sharing economy - being an Airbnb host is a plus
• Ability to work at both strategic and tactical levels, with a proven track record to execute in ambiguous and complex environments
• Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
• Charismatic self-starter who is resourceful and self-sufficient
• French & English fluency.

Our Commitment To Inclusion & Belonging
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

How We'll Take Care Of You
The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is subject to change and may be modified in the future. This role may also be eligible for bonus, benefits, and Employee Travel Credits.

France Annual Pay Range

€61.000—€72.000 EUR