CRM Manager

About Yousign

Yousign (soon to be Youtrust) is a European Digital Trust provider, fully compliant with eIDAS and the highest European standards. Our three modules – electronic signatures, identity and document verification, and e-seals – can be used independently or combined within sector-specific workflows, ensuring simple, secure and legally compliant processes for SMEs and mid-sized companies.

Hosted and processed entirely in Europe, we guarantee sovereignty, transparency and reliability. As a certified B-Corp, we combine innovation with responsibility – building trust at the heart of every digital exchange.

We are entering a key moment as we expand from eSignature to the full Digital Trust chain.

About the role
Your mission

We're looking for a CRM Manager to join our Inbound Marketing team and accelerate the growth of our Self-Serve business.

Your role? Maximize free-to-paid conversion, upsell, and reactivation through personalized, data-driven CRM programs. You'll work closely with Revenue teams, with direct impact on our MRR.

What you'll do
Generate Self-Serve MRR (80% of your time)

You'll own the signup to paid conversion rate and lead all CRM initiatives designed to improve it:

• Build and optimize cross-channel campaigns (email & in-app) that activate, convert, and expand our customer base
• Test, learn, repeat: Run A/B tests, experiment with messaging, and continuously improve workflows
• Launch automated programs using behavioral data-onboarding, nurturing, reactivation, upsell
• Track what matters: Monitor and improve CVR, activation rate, engagement, churn, and CRM-driven MRR

Support teams across the business (20% of your time)

Bring your CRM expertise to other teams:

• Co-manage our newsletter with the Brand team
• Partner with Product on announcements and lifecycle updates
• Support Sales, RevOps, and PMM on CRM-related needs
• Provide clear reporting on all CRM initiatives

Day-to-day, you'll also:

• Be our internal expert on Intercom and HubSpot (tool knowledge is a strong advantage)
• Manage communication pressure: Make sure prospects and customers receive coherent, relevant, and well-timed messages
• Own the cross-team editorial calendar for lifecycle, marketing, product, and brand communications - ensuring alignment and a smooth customer experience
• Keep data clean, reliable, and lifecycle management consistent across all touchpoints

What you bring

• 3+ years as a CRM Manager or similar role, ideally in SaaS or product-led environments
• Data-driven approach: You're comfortable with metrics, cohorts, dashboards, and experiment design
• Strong grasp of CRM best practices – automation, segmentation, lifecycle messaging
• Business acumen: You evaluate ROI and prioritize accordingly
• Excellent writing skills in French (native) and English
• Customer-centric mindset with an understanding of product-driven communication
• Ability to juggle multiple projects and collaborate across teams

Recruitment process

1 Interview TAM with Laila, Talent Acquisition Manager – 30 min

2 Interview with Lara, Hiring Manager – deep dive into your experience – 45 min

3 Case study presentation – showcase your strategic approach – 1 hour

4 Final conversation with Sophie, Director of Inbound Marketing – culture fit & vision alignment – 30 min

Benefits

• BSPCE (ESOP) - stock options.
• Meal vouchers (Swile): €10.50/day, 50% covered by Yousign.
• Health insurance (Alan): Basic plan at €62.50/month, 50% covered by Yousign.
• Life & disability insurance: 100% employer-covered.
• Wellbeing: Axomove (4 physio sessions) and (4 therapy/coaching sessions).
• Transportation: 50% reimbursement for public transport for hybrid workers.
• Leeto: Access to numerous employee discounts (cinema, travel, leisure, sports, etc.).
• Time off: 10 RTT days/year, plus menstrual leave, parenthood benefits, seniority days, and "journée de solidarité."
• Additional benefits: 1 volunteering day/year, learning & development budget, and more.

Why join Yousign now?

• A mission that matters in a world challenged by AI-driven fraud
• A vision built on integrity
• A European & sovereign platform
• A certified B Corp
• The golden age of Yousign

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