E-commerce Market Lead

At Sunweb Group, we believe travel has the power to create unforgettable experiences. As one of Europe's leading travel companies, we combine smart technology, strong brands, and passionate people to make holiday planning effortless and inspiring. Our teams are driven by curiosity, data, and creativity, and by a shared mission: helping millions of customers enjoy their next great getaway.

Now, we're ready to take the
French SKI market
to the next level. Are you ready to lead the way?

Location:
Rotterdam or Paris (Hybrid: 50% in office / 50% from home)

Start Date:
Mar/ Apr 2026

Availability
: Fulltime

Your impact
As
E-commerce Market Lead (SKI) for France
, you will be fully accountable for accelerating market share growth and optimizing contribution margin in line with Sunweb Group's strategic ambitions. You will drive tactical brand and sales campaigns, experiment to increase high-quality traffic, and work closely with E-commerce, Product, Pricing, and Content teams to ensure our strategy truly resonates with French consumers.

By translating insights and performance data into action, you will continuously refine our media mix, messaging, and activation strategy. You will manage the local marketing budget, anticipate market trends and booking behavior, and ensure that daily marketing decisions consistently support and exceed commercial targets.

Reporting to the
Head of Marketing Ski
and collaborating with fellow Digital Marketing Managers, you will play a pivotal role in SKI's growth journey in France. This is a unique opportunity to shape the success of a trusted winter sports travel brand and help it become a household name.

Your responsibilities

• Take full ownership of the French marketing budget and ensure all activities support sales, margin, and marketing cost targets.
• Report key metrics and performance insights to senior management on a regular basis.
• Execute, adapt, and track brand and sales campaigns aligned with the international marketing calendar while tailoring them to local needs.
• Monitor and analyze digital performance daily, generating actionable insights across paid, owned, and earned channels.
• Innovate and experiment with new formats to grow traffic, engagement, and conversion rates.
• Develop initiatives that strengthen customer loyalty and increase repeat purchase behavior.
• Share results and findings in weekly trading meetings, drawing on competition analyses, booking data, and digital performance—collaborating closely with online advertising specialists, product managers, and data teams.
• Establish and nurture local marketing and communication partnerships that amplify the SKI brand presence in France.

What skills will bring you to the top?

• At least 5 years of experience in a similar role within a B2C e-commerce environment.
• Strong expertise in digital marketing channels, performance measurement, and tools such as Excel, Google Analytics, and Power BI.
• Demonstrated ability to lead growth initiatives and coordinate effectively across multiple stakeholders.
• A sharp commercial mindset with a proven track record of driving ROAS, improving contribution margins, and achieving commercial and brand objectives.
• Experience managing seven-figure budgets and strong capabilities in strategic planning and project management.
• Excellent communication skills in French and English, with the ability to translate complex insights into clear recommendations.
• Deep knowledge of the French market is a strong advantage; experience in the tourism or ski travel industry is a significant plus.
• You are willing to travel at least once per month to the other office (Rotterdam or Paris, depending on your primary location) to collaborate closely with different teams.

Why join our journey?
When you join Sunweb, you become part of an international, ambitious, and collaborative environment where new ideas are encouraged, ownership is celebrated, and personal growth is part of the journey. We move fast, aim high, and work together to make a real impact on the future of travel.

• Monthly gross salary between €4300,- and €5000,- plus 6 ATV days (based on full-time employment, excluding 8% holiday allowance). Please note: ATV days do not apply to part-time contracts.
• Enjoy up to 20% off when booking with our brands for you, your family, and your friends.
• As an international company we support a hybrid way of working. We provide you with office furniture and IT equipment.
• We enjoy the journey so enjoy 25 holidays based on fulltime employment.
• Access to LinkedIn Learning and a personalized Reflect & Develop Plan to support your career growth.
• Benefit from coaching sessions designed to support your well-being.
• Receive work-from-home and travel allowances to ease your daily routine.

This role is open to candidates
based either in the Netherlands or in France
.
Please note: the conditions listed above apply to
Dutch employment contracts
only. Different employment conditions apply to French contracts.
Let us introduce Sunweb Group
Sunweb Group is one of Europe's largest online travel agencies, sending over 1.3 million holidaymakers annually to unforgettable destinations. Operating in eight international markets, we cater to all travelers through our brands, Sunweb and 'Eliza Was Here.' With a team of 600 colleagues and operational hubs in Rotterdam, Girona, Paris, Copenhagen, Stockholm, Antwerp, Chambéry, and Zurich, we deliver seamless, high-quality holiday experiences at competitive prices. Our Fast Forward culture fosters focus and trust, enabling us to shape the future of holidays while helping our customers press pause and create lasting memories.

Ready for departure?
Do you want to become part of our team as E-commerce Market Lead (SKI) France? Apply before
6th of February
by submitting your application in
English
, including any relevant experience or qualifications that make you the perfect fit for this role. We can't wait to hear from you

Do you have any questions? Please feel free to reach out to our Talent Acquisition team via We are looking forward to hearing from you

Closing date for applications: Friday 6 February.
Here's what you can expect during our selection process:

• Initial conversation (via video) with our Talent Acquisition Specialist (week 6-7)
• First interview (via video/ in person) with the hiring manager and a team member (week 8)
• Second interview (via video/in person) with the Director Marketing and an internal stakeholder (week 8-9)

Sunweb Group is an equal opportunity employer, which means we do not discriminate in any way. We celebrate diversity and are committed to creating an inclusive and safe environment for all employees.