Field Marketing Manager France

ABOUT KOLSQUARE
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Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges.

Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.

Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube.

In 2024, Kolsquare joined the group, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth.

KOLSQUARE MISSION -
Kolsquare is a Benefit Company, certified B-Corp in 2024.

Kolsquare exists to help you reach your greatest potential. And positively impact the world.

Influencer Marketing is today described as a revolution, a 30B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.

KOLSQUARE CULTURE & VALUES -

• Deliver WOW
• Be Responsible in your actions
• Pursue Growth & Learning
• Be passionate and determined
• Share your Power, Knowledge & Wealth
• Build Authentic relationships

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

More info about culture here in our Culture Book.

YOUR ROLE-

• Brand awareness & thought leadership

• Strengthen Kolsquare's position as France's go-to Influencer Marketing platform

• Lead PR, thought leadership content, partnerships and visibility initiatives
• Build and maintain relationships with French media, industry experts and associations
• Localise strategic content (reports, blog articles, whitepapers) with the central content team

• Represent Kolsquare in webinars, panels and industry events in an accessible and engaging way

• Lead generation & sales collaboration

• Define and execute a France-specific acquisition strategy with the sales team

• Localise marketing assets (case studies, brochures, email sequences, content) to support conversion
• Run local lead generation campaigns across content, paid media and events
• Track performance and optimise campaigns based on clear KPIs

• Events, partnerships & ecosystem engagement

• Design and deliver high-impact local events generating visibility and qualified leads

• Develop partnerships with agencies, associations and key ecosystem players
• Engage closely with creators, brands, ambassadors and influencer marketing communities
• Monitor market trends and competitor activity to inform strategy and positioning

YOUR PROFIL -

Must-haves

• 4+ years of experience in marketing, PR or brand management, ideally in Influencer Marketing or SaaS/MarTech
• Strong understanding of the French influencer marketing ecosystem (creators, brands, agencies, platforms)
• Existing network within French media, influencer and marketing circles
• Fluency in French and English
• Strategic mindset with strong hands-on execution skills
• Commercially driven, with experience supporting lead generation and sales
• Autonomous, proactive and comfortable in a fast-moving, international environment

Nice-to-haves

• Comfortable speaking in front of small to medium audiences (webinars, events, panels)
• Experience working with PR agencies
• Experience managing or supporting paid media campaigns
• Familiarity with B2B SaaS or marketing platforms
• Knowledge of the Belgian market

WHAT WE OFFER? -

• You can be based anywhere in France, within easy access to Paris where most events take place..
• Full flexibility: full remote work and access to coworking spaces
• A package linked to the market that will not be based on your location.
• The stability and resources of a profitable group, with the agility of a scale-up.

THE RECRUITMENT PROCESS -

• Intro call with our current Field Marketing Manager France, Camille Grandguillotte
• Peer interview Interview with Julie, Marketing Project Manager, Alicia, Field Marketing Manager UK
• Manager interview with Peggy Studer, CMO
• Final interview with Quentin, our CEO
• Reference checks

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