Brand Media Manager

Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London, Berlin, New York, Singapore, Ho Chi Minh and Hong Kong and warehouses in Tourcoing (France), Crawley (UK), Hong Kong and New York.

We currently have a diverse global team of 700 employees representing more than 50 nationalities. Our values are Activism, Transparency, Dedication and Greatness and Collective. We are proud to be a BCorp.

*Please insert English versions of your CVs when applying*

About the role

As the Media Lead at Vestiaire Collective, you will be responsible for developing and executing comprehensive media strategies that elevate our brand presence and drive growth. You will play a pivotal role, reporting into the VP of Performance Marketing, in shaping our brand narrative, ensuring consistent and impactful messaging across all media channels. This role requires a creative, strategic thinker with a deep understanding of media planning and execution within the fashion industry.

KPIs:

- Brand Awareness (proxy from media partners, such as BLS).

- Return on investment (ROI on media investment).

- Traffic Growth (From Direct and from campaigns).

• Media Strategy Development:
• Develop and implement a holistic brand media strategy that aligns with Vestiaire Collective's overall marketing objectives, addressing both buyer and seller target by geo.
• Lead the development of global creative best practices across media channels, ensuring all assets are optimized for platform-specific performance by partnering closely with creative and production teams to ensure a seamless customer journey.
• Be the go-to expert for brand media, and bring the knowledge outside in, applying into VC's way of marketing.

• Campaign Planning & Execution:
• Lead the planning, development, and execution of integrated media campaigns to build brand awareness and drive engagement Bridge the gap between performance marketing and brand-building initiatives to European markets and be the global consultant for the US market.
• Set the right targets for our brand marketing campaigns, define KPIs and ambition levels, measure, learn, and optimize.
• Coordinate with internal teams and external agencies to ensure seamless campaign execution and alignment with brand guidelines.

• Performance Analysis:
• Monitor and analyze the performance of media campaigns, using data-driven insights to optimize strategies and improve ROI.
• Revisit and improve the brand health tracking system to monitor long term impact beyond immediate campaign metrics.
• Prepare regular reports on media activities, performance metrics, and campaign outcomes for senior management.

• Partnerships & Collaborations:
• Identify and establish partnerships with key global media partners (Google, Meta, Tiktok) and  work hand in hand with on building best-in-class media buying strategy (audience strategy, new formats, budget split, test and learn strategy)Negotiate media buys and manage relationships with media vendors to ensure cost-effective and impactful placements.
• Create a test and learn approach for new channels.

• Budget Management:
• Manage the media budget, ensuring efficient allocation of resources to maximize campaign effectiveness for Non-US regions and have a global overview of spend - monitoring monthly reporting.
• Track and report on budget expenditures, ensuring transparency and accountability.
• Create scenario planning models to adapt spending based on seasonal trends and potential opportunities in key markets based on specific insights.

• Expert on Media Planning & Buying :
• 2 to 4 years of experience in integrated agency, e-commerce, fashion lifestyle platforms.
• Proven expertise in cross-channel media planning, with a strong focus on digital platforms (e.g. video, social, programmatic), and a strategic understanding of how to drive full-funnel impact across paid media.
• Experience specifically with video based advertising formats (YouTube, Connected TV, social video) and programmatic.

• Technical expertise you need to master:
• Hands-on experience in executing campaigns in Google Ads (e.g Youtube), Meta (e.g Video campaigns), Tik Tok and others by setting them up and steering according to performances and strategic/business decisions. 
• Experience with programmatic buying platforms for Connected TV and digital audio (e.g Google DV360).

• Analytical skills you need to have:
• Strong understanding of media planning fundamentals, including audience sizing, reach & frequency planning, and deduplicated reach methodologies (e.g. Sainsbury+, GWI, or similar tools).
• Proficiency in digital campaign KPIs & Brand metrics analytics.
•  Ability to interpret data to optimize campaigns and inform strategy.
• Capacity to interpret MMM modeling and give strategic direction and execution implications.

• Communication & Project Management capabilities:
• Strong cross-functional communication (especially with marketing, creative, comms, and media teams).
• Ability to manage timelines, priorities, and multiple stakeholders.
• Experience in vendor and agency management.

What we offer

A meaningful job with an impact on the way people consume fashion and promote sustainability

The opportunity to do career-defining work in a fast-growing French-born scale up

The possibility to work as part of a globally diverse team with more than 50 nationalities 

Two days to help Project - reinforcing your activist journey and volunteer for an association

Significant investment in your learning and growth

Competitive compensation and benefits package

As full member of our entrepreneurial project, you will be eligible to free shares

Research indicates that people from underrepresented backgrounds—including women, people with disabilities, and other marginalized communities—often hesitate to apply for roles unless they meet every single requirement.

At Vestiaire Collective, we believe that talent comes in many forms, and we're committed to creating an inclusive environment where everyone can thrive. Your unique perspective could be exactly what our team needs, so we encourage you to apply even if you don't tick every box.

Vestiaire Collective is an equal opportunities employer  

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