品牌经理(欧盟)Brand Manager
il y a 5 jours
公司介绍Company Introduction:
我们正在为中国的一家知名车企在欧盟(德国,法国,意大利,西班牙,葡萄牙,荷兰,波兰,比利时,瑞士,芬兰,瑞典,丹麦,奥地利,保加利亚等)国家寻求品牌经理的候选人,我们希望最好是在欧盟本地的华人或者会中文有在中国企业工作过的车企专业人士,如果您有兴趣请联系我。We are seeking Brand Manager candidates for a well-known Chinese automotive company to operate in EU countries (including but not limited to Germany, France, Italy, Spain, Portugal, the Netherlands, Poland, Belgium, Switzerland, Finland, Sweden, Denmark, Austria, Bulgaria, etc.).
Preference will be given to Chinese professionals based in the EU or automotive experts with Chinese proficiency and experience working in Chinese enterprises.
If you are interested, please contact us.
工作职责Job Responsibilities:
1. 负责当地汽车最新市场动态,包括竞品市场活动、产品价格变动、车企动态等的搜集整理Responsible for gathering and analyzing the latest local automotive market trends, including competitor marketing activities, product price changes, and automotive industry updates.
2. 负责区域性年度重大品牌事件、经销商年会、年度公关活动、年度数字营销互动方案的策划、执行与效果评估Responsible for the planning, execution, and performance evaluation of key regional annual brand events, dealer conferences, annual PR campaigns, and annual digital marketing interaction initiatives;
3. 负责重点市场重点新产品上市方案,协助属地化转化与执行,并评估上市效果Responsible for the launch plans of key new products in priority markets, assisting in their localization and execution, and evaluating launch effectiveness;
4. 负责与海外区域市场媒体、使馆、汽车信息发布部门建立友好公共关系以及危机公关的处理Responsible for establishing and maintaining positive public relations with local media, embassies, and automotive information departments in overseas regional markets, as well as managing crisis communications。
任职要求Qualifications:
1. 工作经验:3年及以上车企海外品牌工作经验Experience: Minimum 3 years of overseas brand experience in the automotive industry;
2. 同行业, 做过豪华品牌, 3C海外经历的品牌条线Experience in brand management within the same industry, with a background in luxury brands and overseas experience in the 3C (Consumer Electronics) sector;
- 外语要求:中文听说读写流利Language: Fluency in Chinese (reading, writing, listening, speaking)
工作国家Working Location:
德国,法国,意大利,西班牙,葡萄牙,荷兰,波兰,比利时,瑞士,芬兰,瑞典,丹麦,奥地利,保加利亚等欧盟国家都可以The role can be based in any EU country, such as Germany, France, Italy, Spain, Portugal, the Netherlands, Poland, Belgium, Switzerland, Finland, Sweden, Denmark, Austria, Bulgaria, and other EU countries.
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