CRM operations manager

il y a 4 jours

Reims, Grand Est, France Growe - LinkedIn Postings Temps plein

Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.

Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion.

At Growe, there are no limits to our ambitions We boldly break stereotypes and strive for unparalleled achievements in an ever-changing industry. 

Are you ready to grow with us?

Growe welcomes those who are excited to:

  • Create and optimize user journeys within the existing CRM infrastructure;

  • Collaborate closely with design and content teams to produce campaign creatives;

  • Coordinate with local communication providers (SMS, Push, WhatsApp/Viber);

  • Set up and manage regular user communication across product and external channels (email, push, in-app, SMS);

  • Configure bonus mechanics integrated into the user journey;

  • Develop promo mechanics for seasonal events, sports activities, and special campaigns;

  • Work closely with the analytics team on segmentation and analysis of user behavior patterns.

We need your professional experience:

  • 2+ years of experience in CRM within B2C online casino or sportsbook;

  • Hands-on experience working with CRM platforms such as Optimove, , Smartico, or similar;

  • Solid understanding of bonus mechanics, retention logic, and player behavior;

  • Experience with segmentation, cohort analysis, and key retention metrics (ARPU, LTV, churn, FTD segmentation);

  • Ability to collaborate effectively with design, content, and analytics teams;

  • Ability to own CRM campaigns end-to-end - from ideation to final analysis.

We appreciate if you have those personal features:

  • Strong structural thinking and ability to design logical user flows;

  • Data-driven mindset and analytical approach to decision-making;

  • Creativity in developing promos and user communication;

  • High level of responsibility, independence, and attention to detail;

  • Flexibility and adaptability in a fast-changing environment.

We are seeking those who align with our core values:

  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

What we offer:

  • Medical insurance and financial aid;

  • Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.);

  • 100 % paid sick leaves;

  • Paid vacation;

  • Annual salary review (based on performance);

  • Quarter bonuses according to the company's policy;

  • Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc.;

  • Growe University (Leadership Programs, Knowledge sharing, Webinars, etc.);

  • Personal development plan;

  • Corporate events and team-building activities;

  • Growe Care (Well-being Program);

  • Free lunches at the office.

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