Communication Manager

Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands. Founded in 2019 by serial entrepreneur Ning Li, Typology became the #1 selling skincare brand online in France and operates also in Germany, the USA and Japan.

Location
: Paris

Start date:
January 2026

As Typology continues its international expansion, Italy represents a key strategic market. Our ambition is to build a strong, credible and desirable local presence, making the brand and the quality of our products known to a wide Italian audience while staying true to our DNA.

To support this launch, we are looking for a Communication Manager for the Italian market, who will lead the local brand presence, shape our voice in Italy and build a strong ecosystem of Italian influencers, opinion leaders and media partners.

This role is a foundational position with strong growth potential.

Missions
1/ Local brand deployment & website localization
Lead the translation and cultural adaptation of the Typology website for the Italian market, ensuring accuracy, tone of voice and local relevance. Act as a local brand guardian, ensuring all touch points feel premium, coherent and authentically Italian. Guarantee consistency between Brand DNA and local market expectations, including content hierarchy, payment solutions, and merchandising & CRM animations.

2/ Design and run Key opinion leaders & creators strategy
Define and execute a local influencer strategy aligned with Typology's values, spanning celebrities, beauty experts, dermatology-oriented voices, bloggers and content creators. Build and nurture long-term relationships with Italian creators and opinion leaders. Roll out a smart, performance-driven gifting strategy to maximize organic coverage in the early stages. Progressively structure and scale paid collaborations, integrating UGC and branded content with a strong ROI mindset.

3/ Press visibility
Identify and collaborate with the right PR partners to introduce Typology to key Italian journalists and media. Secure continuous and qualitative press coverage around brand storytelling and product launches throughout the year. Contribute to positioning Typology as a credible, expert-led skincare brand in the Italian market.

4/ Performance analysis & market scale
Monitor brand awareness and traction in Italy through social media signals, creator performance, customer orders and NPS feedback. Analyze results from both a quantitative and qualitative perspective to assess impact and identify growth levers. Structure insights and recommendations to prepare the next phase of market acceleration.

Expected outcomes

• A strong foundation to support market scale-up and long-term growth
• High-quality, locally relevant online customer experience
• Best-in-class influence & press coverage in Italy
• Clear and relevant KPIs to track brand awareness and performance

Profile & Skills

• Native-level Italian speaker, with flawless written Italian; fluent professional English.
• Strong understanding of influence analytics, KPIs and budget tracking. Deep knowledge of Italian social media platforms, formats and creator ecosystems.
• Well-connected within the Italian PR and influencer community, ideally in Beauty / Fashion / Lifestyle.
• Experience working for an Italian e-commerce or consumer brand (beauty, fashion or lifestyle preferred) is a plus.
• Highly detail-oriented, able to manage small but meaningful details while overseeing larger strategic campaigns.
• Curious, proactive and eager to grow into a broader role

Diversity is the engine of our innovation. We build a culture where difference is valued. These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.

Unfortunately, we cannot respond to each candidate due to the large number of applications received. We come back to candidates whose qualifications best meet our roles - Consult our personal data protection policy for candidates.

We consider our board members to be full team members. The board is currently composed of Ning Li, Rodolphe Menegaux and Jeremy Uzan. The observer members are Michael Stothard and Marc Simoncini.