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Head of Branding
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Redefining how the world connects: privately and beautifullyAt Hush, we're reimagining digital communication.Our mission is to make private conversations simple, secure, and meaningful through a beautifully designed mobile app that empowers people to connect authentically and confidently.We're entering a major new chapter: a full brand reinvention and a bold expansion into the US market.Our ambition is to build the reference brand for a new kind of intimate, emotional, and private conversation, with a voice that is modern, culturally sharp, and never explicit.To make it real, we're looking for a Head of Branding to lead the strategy and creative rollout of Hush, from identity to culture to launch.Your roleAs Head of Branding, you own the global brand vision of Hush and bring it to life across every touchpoint.What you will doBrand strategy and identityCo-lead the creation of the new brand identity with our Branding Studio (positioning, tone, art direction, storytelling).Define and protect the brand narrative: intimacy, emotions, freedom, without explicit language.Ensure consistency across product and marketing (app, social, CRM, website, video, editorial).Build a scalable brand toolkit (tone of voice, visual guidelines, creative principles).Shape global campaign concepts and creative direction.US launch and cultural deploymentBuild and execute a high-impact US launch strategy: social, influence, press, events.Adapt Hush's positioning to American cultural codes, especially for Gen Z women.Identify and manage cultural partners aligned with the brand (music, fashion, art, tech).PR, influence and partnershipsDevelop PR strategy across women's, tech, and culture media.Activate creators, influencers, and artists aligned with Hush's vision.Design and lead brand collaborations and experiential moments.Social media and content leadershipDefine US editorial strategy for Instagram and TikTok.Supervise organic storytelling concepts and creative production.Maintain a publishing calendar aligned with PR and product milestones.Track performance and iterate fast (engagement, reach, conversion).Brand inside the productPartner with Product and Design to ensure the brand is deeply felt in-app.Contribute to emotionally powerful features, UX tone, micro-moments, prompts.Leadership and processWork closely with the CMO to align brand, marketing, and product.Define brand KPIs and set up performance tracking.Manage and brief external freelancers, creators, and partners.What we're looking forExperience and skills5+ years in brand leadership roles in consumer techStrong track record building or reinventing a brand end-to-end.Ability to turn subtle emotional topics into powerful narrative and visuals.Experience launching or scaling a brand in the US market.Deep understanding of Social media, PR, influence, and cultural partnerships.High-level creative direction across copy, visuals, video, editorial.Performance mindset with clear KPI ownership.MindsetYou combine brand strategy and hands-on creation.You know how to speak about intimacy with elegance and emotional intelligence.You are culturally fluent, curious, and tuned into Gen Z and women's culture.You move fast, care about craft, and thrive in high-ownership environments.You collaborate naturally across product, marketing, and creative teams.Our environmentTools: Notion, Figma, Amplitude, CRM platforms, social ecosystems.Direct collaboration with the Branding Studio and a curated network of creators and cultural partners.A product-led company where brand and experience are inseparable.A small but very ambitious team where your work shapes the brand worldwide.What we offerParis-based (WeWork 13th), 4 days onsite, Fridays remote optional.A creative, ambitious, human startup culture.Competitive salary depending on experience.EQUITYSwile card and high-quality equipment.Team lunches and regular afterworks.Why join HushBecause you want to build a brand that creates a new cultural space for private, emotional connection.Because you believe intimacy can be modern, beautiful, and empowering without being explicit.Because at Hush, branding is strategy, product, and culture at once.Join us to define the new language of digital intimacy, and bring it to the world.
