CRO (conversion rate optimisation) Expert - Freelance

• Audit client funnels (e-commerce, lead gen, SaaS) end-to-end: UX friction, Behaviour psychology, page performance, tracking integrity, funnel drop-off.

• Build and prioritize a testing roadmap based on impact and effort.

• Design and run A/B and multivariate tests (landing pages, checkout, forms, pricing pages).

• Partner with Spaag’s UX/design experts and paid acquisition teams to align CRO recommendations with traffic quality and campaign intent.

• Translate results into board-ready reporting: statistical significance, revenue impact, next-test recommendations.

• Contribute to client workshops and steering committees as the CRO voice of the account team.

Your toolkit

A/B testing platforms (VWO, AB Tasty, Google Optimize successors, Convert), GA4, Hotjar/Contentsquare/Clarity or equivalent, Looker Studio, basic HTML/CSS for test implementation, Webflow, Wordpress statistical significance frameworks.

Why Spaag

• Direct exposure to CMO and C-level stakeholders and midcap companies with very interesting stakes

• A multi-expertise international team (paid, SEO/GEO, CRM, content, data) to work with and test hypotheses with you

• Multi-sector client base (retail, food & beverage, industrial, Eduation professional services)

• Multi awarded consulting firm (11 awards in 4 years)

• 7+ years in conversion rate optimization, ideally split between agency/consultancy and in-house B2B or SaaS roles.

• Proven track record of tests with measurable revenue or conversion impact (be ready to show numbers, not only tools management).

• Strong grasp of web analytics and statistical rigor- you can defend a result under questioning from a data-literate client.

• Comfortable presenting directly to marketing directors and C-levels, in French and English.

• Freelance status (or equivalent) with availability for a recurring monthly engagement.

What sets you apart

• Experience in B2B lead gen (and B2C e-commerce contexts is a bonus).

• Familiarity with CRM/marketing automation platforms and paid campaigns (to align CRO recommendations with lifecycle stages).

• A point of view on how AI-assisted personalization is changing CRO practice.

• Introductory call with Spaag’s team (30 min) : mutual fit, master agreement with our freelances

• Technical interview with account director and digital expert. Case discussion: walk through a past CRO project, your method, and your results (45–60 min).

• Spaag network contractualisation before next official mission

• Terms alignment: engagement scope, rate, cadence if their is a mission order.