Global Swine Marketing Director

Global Swine Marketing Director The success of a company depends on the passionate people we partner with. Together, let's share our talents. As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet. We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife. Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach. As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team. Your

missions:
The Global Swine Marketing Director reports to the Global Swine Director and is responsible for:
- Defining and driving the Franchise Marketing Strategy at Corporate level.
- Defining, prioritizing, and overseeing the development of value-added services, tools, and solutions that complement the product portfolio.

Key Responsibilities
Market Intelligence & Strategic Insights
- Anticipate future market needs and trends through market analysis, customer feedback, commercial performance reviews, competitive intelligence, and profitability assessments, supported by a forward-looking 5-year vision.
- Generate actionable market insights to support strategic decision-making and portfolio growth. Strategic Direction & Portfolio Development
- Define and communicate a compelling 5-year vision for the portfolio, anticipating future customer, market, and business requirements.
- Identify, evaluate, and prioritize new business opportunities, including new markets, customer segments, partnerships, channels, applications, and portfolio extensions.
- Develop Target Product Profiles and challenge local teams (Innovation & Development, Production, Supply Chain, Sales, etc.) to build solutions aligned with future market opportunities.
- Coordinate Franchise contributions to the scouting, evaluation, and development of new ideas and products.
- Identify strategic portfolio gaps and define priorities that will drive future growth.
- Align communication and storytelling across Ranges and Zones to ensure a consistent global value proposition and maximize business impact.
- Act as a visionary leader for the portfolio by challenging conventional thinking and identifying new opportunities for growth, differentiation, and value creation.
- Support strategic customer engagements and high-level discussions to uncover unmet needs and generate new business opportunities. Pricing, Value & Profitability Management
- Define and drive the global pricing strategy for the portfolio, ensuring alignment with customer value, competitive positioning, market dynamics, and business objectives.
- Establish pricing principles, value propositions, and strategic guidance for local markets while taking country-specific conditions and willingness-to-pay into account.
- Monitor price realization, gross margin, profitability, and overall portfolio performance, identifying risks and opportunities and driving corrective actions with local teams.
- Define product positioning and value propositions that maximize value capture and support premium pricing when justified by differentiation and customer value.
- Balance growth, market share, revenue, and profitability objectives when determining portfolio and commercial priorities.
- Partner closely with Finance, Sales, Technical, and local Marketing teams to strengthen margin management and support sustainable, profitable growth. Operational Leadership
- Provide strategic guidance to the Corporate Range Manager and Technical Manager on marketing priorities.
- Review and challenge Range Marketing Plans to ensure clear commercial objectives, compelling value propositions, and alignment with the overall portfolio strategy.
- Oversee new product launches and ensure robust commercialization, pricing, and positioning strategies are implemented.
- Drive market leadership by organizing and participating in symposiums, congresses, and corporate events with customers.
- Build strong relationships with Key Opinion Leaders and strategic customers to enhance market understanding, credibility, and business opportunities.
- Monitor portfolio performance and ensure strategic priorities are translated into measurable business outcomes. Resource Management & Planning
- Prioritize investment decisions and resource allocation across the portfolio based on strategic potential, business impact, market opportunity, and expected return on investment.
- Ensure resources are focused on the highest-value growth, innovation, and commercial opportunities.
- Challenge investments and initiatives to ensure alignment with strategic priorities and financial objectives. Business Impact & Influence
- Communicate the portfolio marketing strategy, value proposition, pricing strategy, and business priorities across Marketing, Technical, Sales, and local teams to achieve growth and profitability objectives.
- Equip teams with the insights, tools, and value-based arguments needed to demonstrate customer value and support value-driven pricing strategies.
- Align Corporate Management Teams around a shared portfolio vision and strategic priorities. Leadership & People Management
- Lead the Corporate Range Manager directly and provide functional leadership to Vet Services and Swine BU Managers across countries and zones.
- Provide strategic leadership, coaching, and direction to strengthen marketing and commercial capabilities throughout the organization.
- Foster a culture of entrepreneurship, continuous improvement, customer focus, and proactive business development. Your profile : You hold a degree in Veterinary Science, Marketing, Business Management, or a related field and bring a minimum of 10 years of experience within Animal Health. Experience in the swine industry is highly desirable. You have successfully operated in both local and international environments, enabling you to work effectively across functions and support teams throughout the Ceva Group. Key Competencies: Vision & Strategic Planning
- Strong ability to define and execute a 3-to-5-year business vision while preparing the organization for successful implementation. Market Knowledge & Business Acumen
- Deep understanding of global, regional, and local market dynamics, including economic trends, value drivers, customer needs, competition, opinion leaders, scientific networks, opportunities, risks, and regulatory constraints. Networking, Influencing & Negotiation
- Proven ability to build relationships, influence decisions, and negotiate effectively with internal and external stakeholders in the best interests of Ceva. Communication & Presentation Skills
- Excellent communication and presentation skills, with the ability to adapt messages to different audiences and situations.
- Demonstrates empathy, emotional intelligence, and strong audience engagement capabilities while leveraging appropriate technologies to maximize impact. Leadership & Ability to Inspire
- Proven ability to build and lead cross-functional teams toward a shared objective.
- Capable of motivating, developing, and guiding teams to deliver results within a complex environment through collaboration, commitment, and confident decision-making.
- Strong ability to influence and persuade others through emotional intelligence, active listening, and the capability to build commitment around the organization's vision. Why Join Ceva? Joining Ceva means becoming part of one of the leading global animal health companies, recognized for its entrepreneurial mindset, innovation-driven culture, and long-term commitment to customers, animal welfare, and sustainable growth. In this highly visible international role, you will have the opportunity to:
- Shape the future of a strategic global franchise and influence key business decisions at the corporate level.
- Drive innovation and growth within the swine industry by identifying new opportunities and creating long-term value.
- Collaborate with passionate experts across functions, countries, and cultures in a truly international environment.
- Work in an organization where initiative, agility, and entrepreneurship are encouraged and recognized.
- Build strong relationships with industry leaders, customers, and key opinion leaders while contributing to solutions that make a meaningful impact on animal health and food production.
- Develop your career within a fast-growing company where your ideas matter and your contribution is visible. At Ceva, we believe that success comes from empowered people, collaborative teamwork, and a shared ambition to make a difference.