Senior User Acquisition Manager
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About the Role
Own and scale Meta paid acquisition for an early-stage AI-powered B2B SaaS company, helping shift growth toward small and midsize businesses. You will work across performance marketing, creative, product, and measurement to build a testing program that drives sustainable growth.
What You'll Do
• Set Meta budget allocation and campaign strategy, managing seven-figure monthly spend against ROAS and LTV:CAC targets.
• Analyze campaign results, identify creative patterns, and provide the in-house creative team with structured, data-backed briefs.
• Run a high-velocity testing program across audiences, creative, campaign structures, and micro-personas.
• Connect channel performance to unit economics and incrementality, partnering on attribution and measurement.
• Build tools, automations, and workflows, using AI where it can make user acquisition faster and more autonomous.
• Turn testing results into actionable insights that support the shift toward SMB and business audiences. What We're Looking For
• At least 4 years of performance marketing experience, including managing six-figure monthly Meta budgets against LTV:CAC targets.
• Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes.
• Experience working closely with creative teams, developing data-led hypotheses, and creating effective feedback loops.
• Experience building tools or automating workflows with code or AI-native platforms.
• A track record of structured, fast-paced testing and clear communication with cross-functional partners. Compensation & Benefits
Salary:
$60,000 to $70,000 USD annually. Location Remote, with Paris, France as the primary location.
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