Senior Manager, Product Marketing

INSEAD is seeking a Senior Manager, Product Marketing, to join our Marketing & Recruitment department. This is a full-time, permanent contract position based at our Europe Campus in Fontainebleau. A hybrid working model is in place – 3 days on campus, 2 days from home. About the job Reporting to the Senior Director, Marketing and Product Strategy, the job holder will be responsible for the implementation of the Executive Education marketing strategy to promote a portfolio of Open Enrolment Programmes globally and to drive sales and strengthen the brand awareness of INSEAD’s Executive Development Programmes and offerings. He/she will also lead the effective planning and coordination process of the 110+ sessions with CMO/Director Recruitment and Senior Director, Marketing and Product Strategy, to ensure effective booking of resources
- including faculty with the resource planning team. They will also work closely with the CMO and leadership team in ensuring effective budget management processes across M&R. Working closely with MO team, the job holder also leads the research, key analytics and insights across the OEP portfolio to support the leadership team in defining the strategy of the Open Enrolment Portfolio. Your role within the team Marketing Planning and Execution:
• Responsible for developing, executing and implementing marketing plans and campaigns to ensure a healthy lead pipeline for the target audience to support the revenue growth for an allocated portfolio of Open Enrolment Programmes
• Builds relevant thought leadership content to help grow brand awareness for their allocated portfolio of Open Programmes and thought leadership of INSEAD Executive Education
• Develops and aligns customers’ journeys with relevant content, campaigns, activities, and initiatives and ensure that cross-functional teams are aligned to this Programme Management:
• Refines, clarifies and articulates compelling marketing messages for their allocated portfolio of programmes (clear value propositions to position the offer in the overall OEP portfolio, target audience, key benefits and differentiators), builds marketing content and ensures that the marketing messages are consistent across all media
• Developing research, key analytics and providing insights into the strategic development of their Open programme portfolio Management of Marketing Channels:
• Manages and builds strong relationships with key agencies to drive leads growth and build brand collaterals
• Coordinates activities across key communications and marketing channels, including Online advertising campaigns (LinkedIn, Facebook, Instagram); Google Search Engines Optimization (SEO) & Google adwords campaigns (SEM); Direct Marketing campaigns; Social media platforms (LinkedIn, Facebook); Marketing collaterals; Web, videos and other multimedia tools; Podcasts; Webinars; Events
• Provides in-depth insights and analytics of the performance of the channels to inform investment and other decisions. OEP Resource Planning & M&R Budget Processes:
• Liaise with the FP&A Team, CMO and the M&R Leadership Team to support oversight the whole M&R Budget
• Working closely with Director Marketing, CMO, Director Recruitment & Sales, and Dean on the strategic planning across the OEPs (more than 110 sessions to manage and plan across the 4 campuses)
• Manages and builds strong relationships and coordinates with internal teams (EDP Resource planning, Faculty, Marketing Operations Team, Marketing Team) to ensure efficient booking of facilities, faculty agenda, sessions creation in the systems and publication on website The ideal candidate profile
• 4+ years’ experience in strategic marketing.
• Proven success in lead generation and go-to-market planning for new products or services.
• Familiarity with AI tools for content, analytics, or personalisation is a plus.
• Experience working with data platforms (Google Analytics, Salesforce, Drupal etc.).
• Excellent storytelling and presentation skills—able to engage both internal and external audiences with clarity and impact
• Strong digital marketing skills, including SEO, paid search, paid social, CRM, and marketing automation.
• Growth mindset with a bias for action and experimentation.
• Highly analytical, data-literate, and results-oriented.
• Confident communicator with strong influencing skills.
• Agile, adaptable, and collaborative—comfortable working across cultures and time zones.
• Passionate about innovation, education, and making a global impact. Kindly submit your application along with a CV in English. INSEAD is a Mission-Driven Global Organisation and is rapidly evolving to shape the future of business education We develop responsible, globally minded leaders to improve the well-being of societies through world-class education across four continents. As we operate in a very dynamic and rapidly changing sector, we continue to innovate, modernising our operations, and driving ambitious strategic initiatives across our campuses, to remain the business school of choice. Our Culture Our culture is defined by diversity, independence, rigour, and an entrepreneurial spirit, underpinned by six key competencies. We empower our teams to lead with a growth mindset and a client-focused approach, foster a culture of professionalism and integrity, where collaboration and empathy are the engines of our innovation. These competencies guide how we work, make decisions, and contribute to the School’s mission every day. Independence as a Strategic Advantage Free from government or university systems, our financial and ideological independence allows us to think, teach, and act without political constraints. This autonomy enables our faculty to pursue rigorous, evidence-based research that creates objective value for our participants and the world. Our Customers We serve an influential global base, including senior leaders, multinational corporations, and public sector institutions committed to leadership development at scale. Our programmes attract ambitious individuals who want to shape business and society while our corporate partners rely on us as a strategic ally in developing future‑ready leaders. Working at INSEAD means contributing to an institution whose customers operate at the highest levels of global innovation and impact. A Diversity of Perspectives Diversity at INSEAD is about how our people think and challenge assumptions to drive more meaningful innovation. We welcome a wide range of perspectives, believing they lead to better decisions and stronger, more inclusive teams. We Hire People Who Want to Make a Difference We seek ambitious individuals who thrive in international environments and share our goal of delivering tangible impact for our customers. Join us to grow your career in a world-class institution where your ideas and contributions truly matter. The Marketing & Recruitment department at INSEAD drives global outreach to attract top talent for the school's programs. It develops strategic marketing initiatives and recruitment efforts to engage prospective students and strengthen INSEAD’s brand presence worldwide.