Business Development Representative EUROPE

Il y a 12 heures

Marseille, Provence-Alpes-Côte d'Azur, France Letsignit Temps plein
Context : In a high-growth context, we are strengthening our sales team with a Business Development Representative EUROPE (BDR) role focused on intelligent prospecting and opportunity creation. Our prospecting is not limited to pure cold outreach: it combines classic outbound, interest signals (inbound, marketing, product), and targeted research to engage the right accounts at the right time. The goal is simple: generate qualified sales meetings for the closing teams. Main Mission : As a BDR for the european market, you are responsible for creating new sales opportunities, from account identification to booking qualified meetings, using multi-channel and multi-sequence approaches. Your

Responsibilities:
1) Prospecting & Account Activation
• Conduct multi-channel prospecting activities: cold calls, emails, LinkedIn
• Leverage interest signals when available (inbound leads, marketing, product)
• When signals are absent, identify relevant entry points through research
• Target and contact B2B Mid-market accounts
• Adapt the approach based on the prospect’s level of maturity 2) Research, Qualification & Meetings
• Analyze accounts: challenges, organization, context
• Identify and map the right contacts (decision-makers, influencers)
• Effectively qualify needs and potential
• Create value from the first interactions
• Secure truly qualified sales meetings
• Maintain a clear and predictable sales pipeline 3) Sequences, Messaging & Continuous Improvement
• Build and execute multi-touch prospecting sequences
• Adjust messages and angles according to accounts and contacts
• Test and optimize scripts, sequences, and approaches
• Share field feedback with Sales & Marketing teams 4) Sales Stack & Performance
• Work with a modern sales stack : CRM, outreach tools, calling solutions, LinkedIn, chat, SaaS tools
• Keep the CRM rigorously up to date
• Track KPIs: activity, response rates, meetings, opportunities
• Contribute to continuous improvement of sales processes
• Fluent in english
• High coachability and willingess to learn
• First experience in BDR is a plus Pre-screening call with HR : general discussion on background, motivations, and expectations, verification of basic requirements for the role. Interview with the manager : assessment of role fit, technical skills, and execution capabilities. Second interview with the manager + practical exercise : deep dive on remaining points, problem-solving on concrete cases, mini-sequence, and call simulation to test operational skills.