Marketing Product Manager

Il y a 7 jours

Fresnes, Ile-de-France INITIO Parfums Privés Temps plein
JOB TITLE: Marketing Product Manager

Location:
Paris Type of contract: Unlimited

ABOUT THE ROLE
Reporting to the Brand Marketing Director, the Product Marketing Manager is in charge to deliver best in class product innovations and go-to-market 360° activation plans, from ideation to execution. KEY RESPONSABILITIES Product Development
• Execute the 3-year innovation calendar, respecting timelines
• Propose new innovative product ideas and concepts, consistent with the brand and collection strategy
• Manage end-to-end product development with Development and Operations teams and challenge them to deliver plans successfully with high level of quality while protecting profitability
• On top of new product launches, define and develop all specific offers such as DTC offers, ancillaries, sampling, GWP, art of gifting, coffrets etc… 360 activation plans
• Lead and develop powerful 360° go-to-market activation plans in collaboration with key stakeholders: Creative Studio, Retail, Digital, Ecom, Training, PR
• Motivate and efficiently coordinate the different teams to ensure consistency across touchpoints and that every element is highly effective and within the right timings Brand Strategy and Performance
• Monitor business and product performance (existing products and new launches)
• Define pricing strategy in collaboration with Finance
• Screen competitive activity, detailed offer and launches
• Remain relentlessly up-to-date on market trends and consumer insights in beauty and luxury industry as well as in other industries of interest (art, design etc.)
• Stay on top of client experience, retail, digital and media trends impacting the world of beauty and luxury
• Ensure marketing budget follow-up Transversal
• Prepare all-year long key Marketing presentations
• Collaborate on a regular basis with the Global Trade Marketing team to share key marketing information and anticipate any specific local needs. PROFILE & COMPETENCIES
• Proven experience in international product development of at least 5/6 years, ideally in the luxury sector and beauty industry (Fragrances, Skincare or Makeup).
• Creative mind and a very entrepreneurial approach, able to work in autonomy
• Interpersonal and persuasion skills, along with a solid sense of rigor
• Enthusiast and able to adapt easily to any situation
• Excellent organizational, communicational and time management skills
• Fluent in English and French.