User Acquisition Manager
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Job description
Contexte : Au sein du pôle User Acquisition d’happn, ta mission sera de déployer la stratégie marketing d’acquisition et de rétention des utilisateurs à l’international. Tes
missions:
• Création et optimisation des campagnes d’acquisition payantes sur les plateformes sociales (Facebook, Instagram, Twitter, Youtube, Snapchat, TikTok, Ad networks etc.) en France et à l’international
• Maîtrise des techniques de SEA et notamment d’Apple Search Ads.
• Pilotage et suivi de l’atteinte des objectifs, analyse et reporting des performances chiffrées
• Construction et enrichissement de la vision stratégique du marketing online pour chaque pays
• Identification de nouveaux leviers d’acquisition et techniques de growth hacking
• Intégration et déploiement des leviers analytiques en étroite coordination avec l’équipe Data
• Mise en place et optimisation des outils de management de campagne (tracking, DSP…)
• Analyses de marchés, veille sectorielle et concurrentielle et recommandations marketing “It’s a crush ” si :
• Tu possèdes un Master d’une grande école de commerce/ingénieur ou université
• Tu as minimum 5 à 7 ans d’expérience sur un poste similaire (user acquisition, paid social,…) en agence ou chez l’annonceur
• Tu as de solides compétences analytiques et une forte appétence pour les chiffres
• Tu es pragmatique, curieux(se) et doté(e) d’un tempérament entrepreneurial
• Tu es passionné(e) par le digital et le monde du mobile
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