Senior Product Marketing Manager

About us

Greenly was founded in 2019 by Alexis, Matthieu and Arnaud with one mission: make carbon management as essential as financial management. Today, we are a global leader in carbon accounting, proudly B-Corp certified and part of the French Tech 120. Our climate suite combines smart data collection with intuitive automation, helping companies measure, reduce, and report their emissions with ease — supported at every step by our in-house climate experts. More than 3,500 companies in 20+ countries use Greenly to manage their climate strategy: from carbon assessments and life-cycle analyses to SBTi trajectories and compliance with CSRD and CBAM. We are now a team of 200+ people from 40+ nationalities, based in Paris, London, Barcelona, and New York. To date, we’ve tracked over 200 million tons of CO₂ through our platform. Our next milestone: 10,000 clients and one billion tons of CO2 under management.

Values

• Ambition for climate: Minimize GHG emissions, maximize climate impact
• Deliver with agility: Work in small increments: fail fast, learn fast, win fast
• Own your opportunities: Achieve outstanding results by showing initiative and accountability
• Feedback paves the way: Succeed as a team by helping others progress

Curious to know more? Check out our Culture Book, blog , and youtube channel

About the role

We're looking for a Senior Product Marketing Manager to join our Product Marketing team and take ownership across three fronts at once: vertical positioning, sales enablement, and product launch messaging. You'll work at the intersection of Product, Sales, and GTM — turning complex regulatory and technical subject matter into messaging that converts, and into enablement that unblocks pipeline. This is a senior, high-autonomy role for someone who thinks like an operator, not just a marketer: you'll be expected to diagnose where messaging clarity is costing us deals, and fix it.

What you will own

Vertical positioning & messaging

• Own and evolve positioning across Greenly's strategic verticals (Automotive, Packaging, F&B, Construction/BTP, Fashion/Textile, Pharma/Chemicals, Electronics), anchoring messaging in the regulation that creates urgency for each (CBAM, CSRD/ESRS E1, PPWR, SBTi, EU Battery Regulation) rather than generic ESG framing.
• Partner with GTM and Sales to translate vertical positioning into ABM campaign briefs, outbound talk tracks, and content that speaks the language of each buyer.
• Keep messaging synchronized with the regulatory calendar — CBAM is the sharpest wedge we have; your job is to make sure every vertical has an equivalent.

Sales enablement

• Build and maintain battlecards, objection-handling guides, and enablement material that Sales actually uses — no shelfware.
• Run regular enablement sessions with AEs and SDRs; treat Sales feedback as a primary input to the roadmap, not an afterthought.
• Build Storylane demos and guided, self-serve product tours that showcase Greenly's product in action — for prospects, partners, and Sales to use throughout the funnel.

Product launches & messaging

• Lead go-to-market messaging for new product releases, in particular EcoPilot's AI agents (e.g. the Environmental Engineer agent) and LCA/ACV capabilities — ensuring product pages and campaigns only claim what's actually shipped.
• Act as the guardrail between Product and content: no page gets rewritten around a feature that isn't live yet.
• Define launch tiering, sequencing, and success metrics in partnership with Product Management.

Analyst & industry benchmark relations

• Own Greenly's presence in third-party industry reports and benchmarks (Verdantix, Gartner, Forrester, IDC, Sia Partners, and other analyst/consulting studies) — this is how buyers validate vendors before they ever talk to Sales.
• Manage the participation calendar across all tracked firms: decide which benchmarks to enter, own the relationship with analysts, and drive the RFI/questionnaire response process end to end.
• Build and maintain a reusable answer library so responses to recurring analyst questions don't get rebuilt from scratch every cycle.
• Turn analyst recognition (rankings, "leader" placements, quotes) into GTM assets — sales one-pagers, website proof points, PR.

Skills to succeed

• 3+ to 5 years in Product Marketing in B2B SaaS, ideally in a technical, regulated, or compliance-driven space.
• Proven track record turning complex/regulatory subject matter into messaging that a buyer (and a sales rep) can act on.
• Direct experience building sales enablement material that field teams actually use, not just producing collateral.
• Strong cross-functional operating style — you'll work daily with Sale