Head of Marketing Digital
il y a 4 semaines
The Programming team is responsible for ensuring Red Bull’s content is published in the right places at the right times by using a deep knowledge of audiences, platforms and media consumption habits to help us achieve our goal of reaching more people, more often, for longer.
As our Head of Programming you will build strategies that drive engagement and advocacy for Red Bull’s content among our target audiences. You will ideate and innovate in order to set world-class standards for audience programming and content marketing. As a leader you will collaborate closely with the content, production management, brand and communication teams to ensure that audience-focused content plans are effectively integrated into marketing and paid media efforts, as well as grow and leverage potential earned and owned media opportunities.
Job DescriptionSTRATEGY, PLANNING AND EXECUTION
Create and implement the Red Bull Media Network FR programming strategy to support the annual business plan.
Define audience priorities in accordance with the wider Media Network and wider Marketing teams. Provide performance and audience insights to optimize audience engagement.
Define roles of owned (digital platforms + The Red Bulletin) and managed channels, identify potential programming partner channels and build consistent programming and release plans across the network.
Build new partnerships to grow locally relevant outlets.
Optimize channel performance and experience through scheduling, customized functionalities and smooth consumer journeys. Develop activation plans with Brand and Communications departments.
Develop The Red Bulletin footprint as a main marketing tool for Red Bull Media Network FR. That includes product execution, local content creation, distribution, digitalization, content syndication, IRL activation, and channels diversification.
Brief specific content needs and co-create rolling Commissioning Brief with the Head of Content.
Run Social Media and Community Management programs and build Social Content.
CONTRACT MANAGEMENT
Negotiate, run and monitor all agencies service providers contracts related to our programing activities (ie. digital and The Red Bulletin) managed at country level.
PEOPLE MANAGEMENT
Responsible for the development and performance management of the Programming team.
Develop, coordinate and manage a team of up to six direct reports as well as channel editors and agencies.
DIGITAL INNOVATION AND EDUCATION
Upskill the entire organization on digital, social, audience and channel marketing.
BUDGET MANAGEMENT
Overall responsibility for the control of the assigned budget including forecasting, reporting, budgeting and strategic planning
QualificationsDigital Media executive with at least 5 years of leadership experience in digital programming of channels/platforms.
Related roles in similar sized Media Networks/Departments, such as Head of Programming, Head of Digital Media, Head of Social Media with broad network of channels.
Expert in identifying where audiences live digitally and consume content and how to engage with them/program content against their consumption behaviour.
Demonstrated experience working with partners to drive channel performance.
Marketing skills, background or affinity.
Social native.
Effective negotiation and interpersonal skills and strong upward management skills, especially in working with counterparts from HQ and other countries.
An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate best practices.
Ability to focus and follow through on priorities and deliver quality results.
Clear understanding of competitor activity and consumer behaviour in both a media and FMCG business context.
Strong analytical thinker the ability to translate performance data and audience insights into strategy and concrete initiatives.
Sound editorial judgment with a passion for storytelling.
Leadership skills, good presenter and motivator.
High standard of integrity with a passion for the Red Bull brand, its content and values.
Fluent in French & English.
Additional InformationOur commitment to diversity and inclusion :
Red Bull France is an inclusive company and our ambition is to recruit and promote diverse talent, without discrimination.
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