Senior Insights Manager
il y a 2 semaines
Position Title: Senior Insights Manager (Lead Appetizers and New Business)
Position Type: Regular - Full-Time
Position Location: VilleneuvedAscq 2020
Requisition ID: 29130
We are passionate about potatoes. But we’re even more passionate about our People
McCain knows the importance that food plays in people's lives – the power it has to bring people, families and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food. We are customer obsessed.
We do this by succeeding together with our teams, business and community partners around the world because we know when we work and grow together, we succeed together. Be a part of our family
JOB PURPOSE:
The Senior Insights Manager – Lead Appetizers & New business, is part of a team of 3 insights experts who are strongly connected to each Category & Brand teams (2 for Potatoes / 1 for Apps & NBO) – they are true members of those teams.
As the Senior Insights Manager, you will take the lead on the Insights missions in relation with the Appetizers & New Business category, and could take some missions on transversal insights projects.
WHERE YOU’LL WORK:
France (Villeneuve d’Ascq)
Report to: Senior Marketing Manager Insights
RESPONSIBILITIES AND ACCOUNTABILITIES:
You are part of the Insight team and participate to the development of the insights’ capability across McCain CE by specifically leading the Insights role for the Appetizers & New Business Category.
Insights role encompasses, in close cooperation with category teams:
- Market knowledge:
- Identify key customers & consumers macro trends
- Consumer & Operator research:
- Build research plans to address gaps in market knowledge
- Guide, recommend, implement & interpret study results
- Select the appropriate agencies & methodologies and review key partners yearly performances
- Support the analysis of studies / researches & transformation of recommendation into action plans
- Have a direct contact with Global Insight Lead on Global Appetizers platform
- Brand & Communication research plans & activities – incl pre & post-test, Brand Health Tracking
- Participate to the lead of the development of an insights’ culture within McCain CE as well as a Market Intelligence capability
- Could participate to the management of transversal research/insight topics, to the benefit of all categories the following tasks, such as :
- Client & Consumer Panel negotiations & follow-up
- Demand Space model Update & Follow-up
- Sharing of best practices, new methodologies…
WHAT WE’RE LOOKING FOR:
- Strong marketing insights background, ideally with some knowledge of the Food Service sector, and combined with a brand / product marketing background
- 6+ years of experience in an FMCG company
- Excellent communication skills, written & spoken
- Very strong command of English language, written & spoken
- Strong analytical & management skills
- Passion for food & OOH (FS + QSR) business
- Passion for insights / Consumer & customer knowledge & understanding
WHAT WE OFFER:
· Competitive salary
· Employment contract and stable employment (permanent role)
· Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance)
· Opportunity to work independently in a challenging and international environment
· Open and friendly colleagues
· Partial working from home is possible
Join McCain Family Apply now.
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy
Job Family: Marketing
Division: Continental Europe
Department: Marketing Insights
Location(s): FR - France : Nord : Villeneuve-d'Ascq
Company: McCain Alimentaire SAS
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