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Senior Insights Manager
Il y a 3 mois
JOB PURPOSE
:The Senior Insights Manager – Lead Appetizers & New business, is part of a team of 3 insights experts who are strongly connected to each Category & Brand teams (2 for Potatoes / 1 for Apps & NBO) – they are true members of those teams.
As the Senior Insights Manager, you will take the lead on the Insights missions in relation with the Appetizers & New Business category, and could take some missions on transversal insights projects.
WHERE YOU'LL WORK:
France (Villeneuve d'Ascq)
Report to: Senior Marketing Manager Insights
RESPONSIBILITIES AND ACCOUNTABILITIES:
You are part of the Insight team and participate to the development of the insights' capability across McCain CE by specifically leading the Insights role for the Appetizers & New Business Category.
Insights role encompasses, in close cooperation with category teams:
Market knowledge: Identify key customers & consumers macro trends Consumer & Operator research: Build research plans to address gaps in market knowledge Guide, recommend, implement & interpret study results Select the appropriate agencies & methodologies and review key partners yearly performances Support the analysis of studies / researches & transformation of recommendation into action plans Have a direct contact with Global Insight Lead on Global Appetizers platform Brand & Communication research plans & activities – incl pre & post-test, Brand Health Tracking Participate to the lead of the development of an insights' culture within McCain CE as well as a Market Intelligence capability Could participate to the management of transversal research/insight topics, to the benefit of all categories the following tasks, such as : Client & Consumer Panel negotiations & follow-up Demand Space model Update & Follow-up Sharing of best practices, new methodologies...WHAT WE'RE LOOKING FOR:
Strong marketing insights background, ideally with some knowledge of the Food Service sector, and combined with a brand / product marketing background 6+ years of experience in an FMCG company Excellent communication skills, written & spoken Very strong command of English language, written & spoken Strong analytical & management skills Passion for food & OOH (FS + QSR) business Passion for insights / Consumer & customer knowledge & understandingWHAT WE OFFER:
· Competitive salary
· Employment contract and stable employment (permanent role)
· Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance)
· Opportunity to work independently in a challenging and international environment
· Open and friendly colleagues
· Partial working from home is possible
Join McCain Family Apply now.
