Student Recruitment Counselor

CATEGORY : C1-2

DEPARTMENT : Enrollment Management

SUPERVISOR : Vice President and Director of Enrolment Management or any other supervisor designated by the President

POSITION OVERVIEW

The post holder is responsible for the recruitment of students. This entails the development and implementation of marketing, communications and recruitment strategies that directly support the achievement of the Universitys enrolment targets. While much of the role is focused on activities away from the campus, the post holder will also have responsibility for recruitment and liaison functions on campus, including daily campus visits, enquiry telephone calls and emails, online information sessions and the yielding of students post offer of admission.

JOB DESCRIPTION

Main Duties and Responsibilities

The main duties and responsibilities of the role include, but are not limited to:

Lead on the recruitment of students to AUP

As part of the Universitys sales team, the post holder helps drive the student recruitment function, generating appropriately qualified enquiries and applicants across all categories of students (first year, transfer, visiting/COOP, summer and graduate) according to agreed targets. The means to achieve these goals are varied and include face-to-face and online marketing activities, the development of relationships in each specified country market, and excellent customer service.

Represent the University internationally and locally

The post holder represents the University at a range of types of events, including school visits, education fairs and exhibitions, individual meetings at schools, colleges, universities and with other stakeholders. In so representing AUP, the post holder is expected to develop appropriate relationships with all relevant individuals and institutions that contribute to the successful recruitment of students. Substantial international and national travel is an essential component in this aspect of the role.

Support current AUP students wishing to remain at the University

The post holder will be responsible for all students currently enrolled at AUP whom wish to remain at the University. This will primarily consist of two distinct populations: firstly, those students who are categorized as visitors interested in either extending their period at AUP, or becoming degree-seeking students; secondly, those undergraduate students wishing to remain at AUP for their graduate program via the Universitys BA/MA pathway. Work in this area will require responsiveness to enquiries and face- to-face contact with students.Lead on Admissions Office social media The post holder will be responsible for the creation of social media campaigns and content in conjunction with other colleagues in Admissions and, where appropriate, the Communications Office. This will involve developing content to support all Admissions initiatives and our calendar of activities and, where possible, include material from current students.

Manage all pre-application enquiries

With colleagues in similar roles, the post holder is responsible for managing all pre-application enquiries to AUP via our CRM system, in addition to telephone and face-to-face contacts. Such queries are answered through templated replies appropriate to the nature of the enquiry received. Overall, the pre-application enquiry phase relies on efficient and timely responses, and is organised on a rota basis, depending on workload and the time of year.

Develop an operational plan for each defined country/regional recruitment territory

The post holder develops and implements appropriate operational plans that deliver students across all categories (first year, transfer, visiting/COOP, summer and graduate) according to agreed targets. For each country/territory, the post holder formulates plans, in association with appropriate colleagues, which include electronic and social media, print publications, advertising and the use of third-party agencies to deliver enquiries and applicants to AUP. The post holder has lead responsibility for certain country markets.

Manage all post-offer contacts and yield activities

As part of the Student Recruitment Team, the post holder is responsible for managing the relationship between AUP and students holding an offer of admission until they are enrolled at the University. The post holder is responsible for a defined group of students and works consistently to ensure that these students confirm and enrol at AUP. Activities in this area are measured directly by conversion, confirmation and other data.

Development of market intelligence and market awareness

The post holder maintains a keen awareness of developments and trends in all country markets for which he/she is responsible. This includes development of a list of resources that are referred to on a regular basis, attendance at relevant meetings and conferences, regular update meetings in the Admissions Office, contact with academic colleagues at AUP, and the maintenance of a network of contacts.

Create an effective network across the AUP campus

The post holder develops and maintains a network across the AUP campus to better support the recruitment of students. This includes administrative and academic members of the community, and the various student organisations active on campus.

Contribute to the development of a Team ethic

The post holder, along with colleagues, is responsible for the development and upkeep of a Team working ethic. While there are clearly defined responsibilities linked to each post, as part of the Student Recruitment Team each post holder is required to develop a working knowledge of all areas of activity for which the Team is responsible.Supporting the overall mission of the Admissions Office The post holder may be called upon to support activities related to all aspects of student recruitment and admissions at the discretion of the Vice President and Director of Enrolment Management. The necessity for such support is dependent on such factors as the time of year, workload of other Teams, absences and vacations, and changes in the external environment.

The post holder may additionally be involved in transversal projects the University wishes to explore. Other appropriate duties may also be assigned as requested by the Supervisor and according to the needs of the Admissions Office.

PERSON SPECIFICATION

Attributes

Essential

Desirable

Education and Qualifications

Undergraduate degree

Higher degree or professionally- relevant qualification

Ability to speak English and French

Experience

Working within a higher education context

Working in international marketing and student recruitment

Track record of recruiting international students

Managing multiple deadlines

Awareness of the student lifecycle

Ability to manage and execute multi-channel marketing campaigns

Understanding of broad marketing and communications issues

Job-related skills

Entrepreneurial and innovative with a delivery focus

Willingness to travel overseas and work outside normal/unsocial hours

Ability to understand a wide range of academic content and subject material

Ability to work under pressure

Good administrative and organisational skills

Commercially focused, capable of delivering results in a cost- effective manner

An understanding of how to apply technology in an appropriate way to meet business requirements

The ability to conduct market research and assess market intelligence and draw the appropriate conclusions

Interpersonal skills

Good communicator orally and in writing with excellent presentation skills

Skilled negotiator and networker

Strong customer focus, committed to ensuring delivery of excellent service standards

An understanding of cultural differences and an ability to work in appropriate ways across a diverse range of cultural environments

Flexible approach to work

Other requirements

High degree of commitment and self-motivation