Strategic Innovation Marketing Manager H/F
il y a 1 mois
In charge of coordinating and leading transversal projects across our 4 sub-segments on key strategic initiatives in support to the marketing director, interfacing with 4 marketing managers.
Projects such as new product development projects, process optimization (ex: agile innovation, actionable market intelligence, sustainable roadmap promotion)
Responsible for the strategy on transversal projects + process optimization
Transversal projects :
- Collect and analyze quantitative and qualitative information from Imerys and 3rd party sources to understand demand trends, production, capacity and trade flows situation as well as mineral usage mapping.
- Analyse competitive environment and market shares, competitive behavior, strengths and weaknesses.
- Develop strategy for the transversal projects in collaboration with the segment Sales, R&D tech support Directors and Marketing managers/Director.
Process optimization :
- Identify best practices / define standards to leverage across our 4 sub-segments in collaboration with the marketing director, among others the market intelligence process and tools for regular updates.
Structure, optimize and coordinate innovation effort
- Define and implement an optimized innovation process with stronger and measurable impact on the business including : ideation process, pipeline management, meeting routines, presentation templates.
- Coordinate the implementation and ongoing adjustment with R&D directors and marketing managers.
Define market roadmap and commercial tools on Sustainability
- Conduct an analysis with benchmarks on :
- current expectations in terms of sustainability (messages, actions, ratings standards)
- internal needs identified by sales
- Create our market sustainability roadmap with our CSR experts and the corresponding support documents to promote it.
Key competencies:
- Project management skills with hand on mindset experience in implementing, quantifying positive impact
- Ability to understand complex organisation and technical products, to structure, simplify, adapt.
- Ability to think out of the box, innovate, multitask, high energy level, autonomous, self-starter
- Strong business sense and ability to interact effectively with people from all backgrounds and levels
- Collaborative style and good interpersonal skills
- Ability to positively influence others w/o direct reporting lines, especially Sales and Technical teams
- Experience in conducting transversal projects in an international matrix organisation with proven success in change management.
- Experience in strategic marketing : new product development & launch, 5 year plan strategy
Ideal background/ experience:
- MBA or Master Degree in Business / Marketing
and/or Engineering degree or PhD in material science / chemistry + Marketing
- 8-10 years experience in industrial marketing/project management in the industry and/or BtoC with technical products
- Full professional proficiency in English
- Ideally, experience in the plastics, adhesives, rubber or paints industries and value chain
- Preferred location: Paris
and
Permanent
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