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Communication Director Global Niche Brands
Il y a 4 mois
We’re Coty, one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
THE ROLE
4 months mission:
This role will temporary support the VP Global Niche Brands in the global communication strategy for the “Niche brands” cluster by building the global PR/influencer marketing strategy, with a strong focus on PR to drive brand awareness through influencer marketing, digital & eventing. The Director will also help to lead local implementation of PR strategies, working closely with the markets to use the power of traditional and digital media to facilitate and inspire connections and engagement between the fragrances and its target audiences.
The Director requires the ability to work closely with the direct manager based in Paris offices, and to liaise and communicate internally with various departments, such as Marketing, Media & Digital teams, DTC teams on top of key license contacts.
Responsibilities:
• Manage a communication team overlooking a full 360° of communication (digital, influencer marketing and eventing) to have a global earned & owned strategy.
• Craft communication strategies adapted to the Niche category, with a strong emphasis on experience and luxury.
• Manage, develop and execute global PR & Influencer marketing activities and guidelines to maximize press coverage, digital awareness and positive consumer engagement
• Coordinate with internal and external stakeholders to design, develop and implement PR guidelines and strategies with the ability to think out of the box; provide comprehensive global communications platforms for local markets guidance & implementation, including:
- Editorial press and influencer marketing tools and collaterals
- PR activations guidelines
- Influencer and PR events
- Ambassador activations
- Calendars/Local Activation Timelines
• Support local programs, preparation and execution on global and local level
• Work closely with media teams to ensure a 360-degree partnership for print, digital and social media coverage
• Maintain interaction and communication with global agency and local Influencer Marketing teams, facilitate and coordinate local exploitation of activities
• Manage license, brand holders and multi-functional team alignment and approval processes
• Oversee day-to-day budget management and supplier payments
• Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy
• Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape
WHAT YOU’LL BRING
Skills & experience required:
• Bachelor’s degree
• 10+ years of relevant beauty PR experience at global level
• Good network with media / journalists as well as influencers
• Experience in high end skincare
• Experience of China is a plus
• Excellent communication and interpersonal skills, ability to communicate across the organization at all levels
• Strong planning and organizational skills with a sense of priority and attention to details
• Excellent time management skills and the ability to adapt well to change and multi-task
• Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential nature
• Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
• Has an enthusiasm to proactively present learnings and suggest new ideas
• Experience working within a global scope
• Hard-working, self-motivated and passionate about the beauty industry
• Proficiency in English
CONCLUDING
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
