Director of Product Management, Electronics
il y a 4 semaines
The Director of Product Management works with key stakeholders across all functional disciplines to build and bring to market the next Product/ Service’s generation by supporting innovation and execute Product Management initiatives across the company. Looking at new and existing market opportunities, he provides leadership for strategically driving and managing Product/Service feature development to meet business expectations, validating the product/service features and configurations, contribute to the Product/Service roadmap with a long-term strategy in mind, handling stakeholder communications, and identifying new product enhancement opportunities for a dedicated line of Product/Service. He drives agile execution of Product/Service launches and market penetration.
More specifically, with the support of a dedicated team of Product & Technology Marketing Engineers and Application Design Engineers:
Research and Analysis:
Define metrics that inform the success of the dedicated Product’s line. Conduct relevant Market and Product/Service research; establishing competitive intelligence, Market & SWOT analysis to aid stakeholders in understanding current and future Market and Product/Service requirements. Identify and monitor market trends to communicate threats and opportunities and predict which Product/Service will be popular in the futureProduct & Market Strategy:
Translate Business strategy into Product strategy. Translate Product’s needs into requirements and drive consensus which ultimately promotes the achievement of the Product goals. Responsible for crowdsourcing, developing, and curating ideas that add value to the Product/service and Customer experience. Craft the Product/service and Market vision with associated Product and technology roadmaps across a portfolio of products, markets and geographies. Drive those roadmaps from business requirements through post-launch analysis to determine if goals are met:- Define Product/Service release requirements and execution strategies
- Define messaging, positioning, including pricing, gross profit margins, and go to market strategies
- Implement tools and processes necessary to drive Product/Service adoption
- Work with regional teams to ensure market requirements are incorporated in Product roadmaps and go-to-market materials
- Provide input to Product/Service development & improvement from concept through end-of-life based on market and competitive analysis, business and use cases and Product and Market requirements.
- Own and manage Product/Service documentation ensuring features and associated documentation are clear and easily consumable
Update the Product roadmap and specifically how Product/Service may accomplish its business goals by analyzing and updating progress and by providing a comprehensive view of progress toward objectives to comprehend how Product/Service is performing.Product Development & lifecycle:
Execute the Product strategy by transforming the Product strategy into detailed requirements. Leading the Application Design team, act as an interface with engineering (R&D) to develop the next generation of Product/Service. Analyse needs on a technical standpoint based on business experience and feedback Evaluate new technology and suggest incorporating it into existing products or creating new Product/Service based on new technology Write technical specifications for the development of new functionalities Follow-up of development and validation of the developments carried out Participate in the industrialisation of the dedicated Product’s line Identify and effectively resolve the causes of the technical problems Support the Application Project Team for any request related to the use of the dedicated Product’s line Advise our customers and partners as an expert technical contact for the dedicated Product’s lineSupport & Product Evangelism:
Develop marketing campaigns to promote new Product/Service. Develop marketing and sales collaterals. Train internal and external teams. Represent the business and promote products by advocating for value and benefits at executive briefings, marketing events... Design, plan and implement keynote and high profile product launch events to promote products and servicesKey-users Relations:
Responsible for engaging extensively with key-users/clients in order to gain firsthand insight on market feedback to breed a clearer understanding of the current and future market direction, needs and potential receptivity. Review feedback to understand how customers are using products and how they could be improved Maintain regular contact with key industry influencers and sound design consulting firms to increase Company’s awareness and specification and gain relevant market intelligence.Communication & Report:
Develop communication strategy and tools to provide transparency on Product roadmaps, and release development progress and ensure they are continually maintained. Coordinate internal and external communication for Products and Services. Communicate on Product plans, benefits and results.Leadership, Collaboration & Supervision:
Establish shared vision across the company by building consensus. As one of a cross-functional nature, liaise with other Product Management Directors & stakeholders. Attract, build, manage, and develop a talented, diverse and inclusive team of Application Design Engineers and Product & Technology Marketing Engineers. Lead the team through the ideation, technical development, launch of Product & crisis management. Set up team for success by establishing clear and measurable goals & providing adequate training-
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