Running Marketing Manager

Trouvé dans: Talent FR C2 - il y a 2 semaines

Annecy, France Salomon Temps plein
Job Description

Key Responsibilities:

  • Develop a marketing strategy aligned with the sports vision, market trends, and competitors' actions, and create seasonal marketing plans in collaboration with category teams and the Brand team.
  • Lead the development of new concepts in collaboration with CMI, Design, and Product Marketing teams, managing the concept creation process from insights to communication universe.
  • Supervise the customer experience journey by planning yearly content/activation calendars, aligning campaign objectives with the overall marketing strategy, and overseeing interface with internal/external creative agencies and internal content production.
  • Drive the strategy for influencer marketing and trail sports, managing international and local athlete teams as well as scouting programs, and leading the strategy for the Golden Trail Series in terms of visual identity, visibility, and brand integration.
  • Manage the Vertical Running Social Media Channel by developing a content strategy, defining look/tone/feel, creating yearly calendars, and analyzing results for continuous improvement.
  • Support regional and local Marketing Managers in implementing seasonal sport plans and local activation choices, monitor program performance (KPIs/ROI), and budget planning, while coaching and managing the team to ensure engagement, cooperation, and proper information flow.

Qualifications

Key Expertise Competencies:

  • Proven expertise in 360 marketing/communication.
  • Ability to manage external partners/communication agencies.
  • Strong background in sport & influence marketing, particularly in Running.
  • Exceptional analytical, quantitative, and problem-solving skills.
  • Proficiency in identifying consumer tensions and needs through creative approaches.
  • Excellent public speaking and presentation skills.
  • Ability to lead in complex, multicultural, and matrix environments.
  • Proactive planner with a focus on driving results and implementing new concepts.
  • Proficiency in English, another language is a plus.

Additional Skills and Requirements:

  • Minimum 10 years of professional experience in Marketing & Communication in the running industry.
  • 5 years degree course, with a specialty in Marketing.
  • Strong project management skills and ability to think strategically.
  • Demonstrated integrity, trustworthiness, and commitment to professional excellence.


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