QSR/MEU Category Leadership Manager
il y a 1 mois
Position Title: QSR/MEU Category Leadership Manager
Position Type: Regular - Full-Time
Requisition ID: 29106
We are passionate about potatoes…and we’re even more passionate about our People
McCain knows the importance that food plays in people's lives – the power it has to bring people, families and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food. We do this by succeeding together with our teams, business, and community partners around the world because we know when we work and grow together, we succeed together. Be a part of our family…We are McCain
Job purpose:
As a QSR/MEU Category Leadership Manager you will play a critical role within our organization, reporting directly to the Director of Centers of Excellence (COEs). You will be responsible for developing and executing category leadership strategies to actively engage customers, drive growth, and enhance the overall QSR/MEU experience. The incumbent will work closely with internal and external stakeholders to achieve category objectives and drive business success.
Key Responsibilities:
Develop category leadership for the QSR market:
Category vison: Develop a compelling vision for each category, aligned with organizational goals and customer needs, to guide strategic initiatives and drive long-term growth. Category segmentation: Conduct thorough segmentation analysis to identify key customer segments and tailor category strategies accordingly to maximize relevance and engagement. Category analysis (environment): Perform in-depth analysis of channel-specific dynamics and trends to inform category strategies and optimize performance across various sales channels. Category growth strategies:Develop comprehensive growth strategies for each category to capitalize on market opportunities and drive sales.Category analysis and National Key Account Support
Analyze the the Out-of-Home (OOH) market landscape, maintain QSR/MEU database and update scorecards – with input from the sales team on their customers. Perform activations/promotional recommendations, menu price & sell-in price analyses, ethnographies. Provide tools to National Key Account (NKA) to analyze their customers. Supply generates market and category insights to enrich conversations.Customers engagement (QSR / MEUs)
Perform deep analyses on selected customers to uncover business potentials (incl. numerical distribution analysis per product) Develop concepts and activities to capitalize on identified joint opportunities Take an active role in customer meetings – penetrate the customer org. beyond purchasing Design and set up plans of implementation between central and local level Define resources needed (, Marketing, NKA) to mobilize project success Activate project for selected top customersLearnings, coaching, support for QSR Account leads and FS local QSR/MEU kay accounts
About You:
Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred Experience in Food Service category management, with a proven track record of driving growth and innovation Strong analytical skills and data-driven decision-making capabilities. Strategic thinker with the ability to translate insights into actionable plans Experience in team leadership, with a focus on coaching and development Strategic thinking with a focus on driving business results Proficient in English (written and spoken) Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively. Agile, innovative, resilient, and committed to driving continuous improvement and excellence in category management. Excellent communication, negotiation, and stakeholder management skills.. Willingness to travel: As requiredWhat we offer:
A challenging but very rewarding role within an effective and international team (flat hierarchies). Global career growth and learning opportunities Competitive salary and attractive benefits Opportunity to work independently in a challenging and international environment Partial working from home is possible Friendly atmosphereMore information about McCain:
McCain is a family company and the world market leader in the frozen potato productsmarket, with 22,000 employees worldwide. McCain promotes values of integrity,authenticity, commitment and solidarity by being an agent of change in a context wherethe safety of all is paramount.
To achieve this, actions in favor of environmental protection have been put in place:sustainable agriculture, efficient use of resources, quality food and prosperouscommunities. More information on our website
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