Marketing Manager Consumer Tissue South-West region F/H
Il y a 3 mois
Marketing Manager Consumer Tissue South-West region F/H
Are you interested in making a difference to the lives of millions of people around the world, and are excited at the prospect of enabling growth of the Consumer Tissue brands in the region South-West Europe ?
Are you a strong collaborator and a person with an entrepreneurial spirit and with big sense of urgency? Come and join us
About the role
We are looking for a Marketing Manager for our Consumer Goods Business Unit who will lead the entire category of Consumer Tissue (Bathroom Tissue (Dry and Moist), Household towels and Hankies and Facials for the region South-West Europe (France, Belgium, Italy, Spain and Portugal). You will be reporting to the Marketing Director Consumer Goods EMEA South-West.
The role will be responsible for leading the strategy for the total Consumer Tissue category and brands in region South West, developing and implementing marketing plans in France, Belgium, Italy, Spain and Portugal and will manage 3 Direct Reports (Lead of Consumer Tissue FR/BE, Lead of Consumer Tissue Iberia and Brand Manager Tempo Italy) with full team of 8 people (4 in France, 1 in Italy and 3 in Iberia (based in Spain).
We're looking for people who embody our values, aren't afraid to challenge, influence, make things happen, and move at a fast pace. We're always looking for ways to improve our business, way of working and ourselves. If this is you, we'd love to talk.
You will develop and implement marketing plan and activities to activate agreed global and local and/or BU marketing, brand, channel and/or product strategies and plans for total Consumer Tissue brands in the region South-West. Has overall responsibility for assigned Consumer Tissue brands within multiple sub-categories, products or channel, leading the interface to Global and/or BU stakeholders and driving overall Consumer Tissue strategy for the brands and countries in the South-West region and leading new product launches for this area of responsibility.
What You Will Do
Contribute to the local development work related to the assigned brands, product category or channel (including active drive and participation in the local new product development and innovation).
Develop, manage and implement marketing plan and activities for assigned brands / channels and products for total Consumer Tissue brands (Umbrella brand and Specialist brands) in line with global and/or BU guidelines.
Manage assigned A&P budget and allocate to different marketing activities.
Adapt brand, channel and/or product marketing communication material across channels and products to local requirements to secure efficient and effective communication for each market activity.
Lead and develop Team of Direct reports and their teams.
Manage product launch process according to agreed plan and within assigned budget for area of responsibility.
Ensure accurate logistic forecast for Consumer Tissue brands on country, channel and product level for product launches, and also take active part in the regular S&OP process
Develop and implement promotions and corresponding support materials in collaboration with other stakeholders.
Ensure collection of market/brand/product/channel related insights and share them with relevant parties (global, BU and/or local).
Who You Are
University degree, preferably in Marketing or Business Administration
Strong Brand Marketing experience in international FMCG companies with B2C focus (min. 10-15 years), ideally managing multiple brands or brands across geographies.
Strong Team Leadership skills and experience of managing team members directly and in-directly/remotely.
Experience in Trade/Shopper Marketing and/or Sales is an advantage.
Fluent in English, any other relevant European language is an advantage (especially Italian and Spanish).
Proven ability to communicate effectively with various stakeholders, knowing what is relevant for the stakeholders and being able to provide it in an understandable way
Having successfully achieved results via cooperation in a matrix organization.
Experience in working closely with Product development teams and factories.
Working successfully in teams showing a can-do attitude and courage to do things differently.
You have strong collaboration and leadership skills, and you are not afraid to challenge and experiment.
Exceptional strategic and holistic thinking skills
What We Can Offer You
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
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