Senior Product Marketing Manager

il y a 3 semaines

Paris, France Batch Temps plein

The team is growing and is looking for its future Senior Product Marketing Manager

A Product Marketer’s mission at Batch is to analyze and shape market perceptions. It’s a deeply collaborative role that involves a lot of cross-functional work, a highly strategic mindset, the ability to devise effective market & audience research methodologies and the ability to make sense and summarize large volumes of data points.

Missions :
  • Create/update Market & Audience research methodologies in coordination with our Revenue and Product teams.
  • Contribute to our strategic marketing playbook and create relevant go-to-market strategies and messaging for specific customer segments.
  • Become an expert in the Customer Engagement Platform asset class starting with our own platform (with the help of the Product team), while creating/updating side-by-side tracking for our most direct competitors.
  • Create key sales collateral and run his/her first internal Sales & CSM Enablement workshops.
  • Spearhead important new resource initiatives at the crossing of Product marketing, Content marketing and Sales & CSM Enablement.
  • Produce strategic marketing briefing to fuel high-impact content marketing initiatives.
  • Run post-won/lost opportunities interviews to grok customers and their pains.
  • Take the stage during key marketing events.
  • Work cross-functionally with the Sales team (pre-sales meetings, RFPs).
  • Work cross-functionally with the Product team (product discovery call, releases plans).
  • Update key elements of our website which we aim to use as the source of truth for all GTM ressources.

The Senior Product Marketing Manager will participate in the day-to-day operations of our marketing function and contribute to defining or refining some of the processes that make our team effective.

He/she will work cross-functionally with a lot of other teams such as Sales, Customer Success, Sales Engineering, Product and Revenue Ops.

The Senior Product Marketing Manager will work closely with Simon , Antoine (co-founders of Batch), Brieuc , Clément (Revenue Ops), Pierre Tâm-Anh , Aurélie , Thomas (Marketing), Marie , Delphine (Design), and Mickael , Claire , Elisa (Product).

Experience :
  • 5-7 years of relevant experience with 1-2 years in a similar role at a B2B SaaS company.
  • Experience selling to the enterprise with similar sales motion (3-12 months sales cycles, RFPs, CAC40/Fortune500 international accounts, multi-stakeholders processes: C-suite, Business operatives, Technical teams)
  • Experience with public speaking and crafting high-impact presentations.
  • Experience owning messaging, positioning and shaping marketing strategies.
  • Experience executing marketing plans.
  • Knowledge of the MarTech space.
  • Full professional proficiency in French and English (oral/written).
  • Bonus points if you’ve worked the job of our core personas in the past and know what it is first-hand (e.g: having worked as a CRM Manager yourself and/or having worked very closely to a CMO at a large B2C organization).
Location & benefits :
  • Well-decorated central offices in Paris (75003)
  • Access to company-wide stock option plan (BSPCE)
  • Flexible remote work policy
  • Collective annual incentive bonus (« prime d’intéressement »)
  • Vacation bonus (« prime de vacances »)
  • Three weeks of Work From Anywhere each year (« Digital Nomad »)
  • Wellbeing (Teale), Ticket Restaurants (Swile), Culture & Sport (Leeto)
  • Choose your own devices.
Hiring process:
  • First contact call with Simon , our CEO(30 to 45 minutes)
  • Interview with ourSales team (≈45 minutes)
  • Interview with our Product team(≈45 minutes)
  • Case study and debrief (≈ 45 minutes)
  • Cultural fit meeting with 2 Batchers
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