Senior Marketing Operations Manager
il y a 9 heures
Adikteev, a member of the 2023 "French Tech 120," fuels the app ecosystem by inspiring users to engage with the apps they know and love. With over 100 employees and offices in Paris, San Francisco, and Seoul, Adikteev operates worldwide, achieving a 60% revenue growth this year ($50m+ revenues in 2023).
☆ Every decision and action we take is aimed at making a meaningful impact.
☆ You will lead data-driven marketing strategies, optimize the customer lifecycle, and manage funnel performance. Reporting to the VP of Marketing and collaborating closely with the Head of Events, Head of Content, and the Revenue team, you will oversee marketing systems, analytics, and operations to help drive and measure revenue growth and efficiency.
HubSpot Management, B2B Campaign Management & Operations:
Oversee HubSpot to ensure data accuracy across contacts, companies, and deals, and maintain organized lists and workflows.
Evaluate new HubSpot features and integrated platforms to enhance internal user experience and streamline / optimize the marketing funnel.
Organize and optimize email campaigns, collaborating with the Head of Content to align on best practices for engagement along with necessary segmentation to enhance performance of email marketing.
Funnel & Lifecycle Management:
Track and analyze contacts through the marketing funnel, maintaining updated reports on customer lifecycle.
Ensure data accuracy in HubSpot and attribution models, troubleshooting scoring models as necessary.
Track leads from marketing channels, sharing relevant insights with the VP of Marketing and cross-functional teams.
Oversee Attribution Scoring Model report to demonstrate ROI on Marketing activities.
Collaborate with the Head of Events and Head of Content to manage end-to-end webinar and event logistics, including campaign setup, landing pages, and promotions.
Partnership & Integrations Management:
Oversee partnership platform, managing partner data in HubSpot and ensuring smooth tool integration.
Conduct regular syncs with partners to align opportunities and drive collaboration with Business Development teams.
Monitor tool adoption, promoting its value internally and reporting key insights to the VP of Marketing.
☆ You will be a good fit to join the Marketing team at Adikteev if you have :
~3-5 years experience in Business intelligence or revenue operations with a strong focus on data-driven insights.
~ Proven expertise in HubSpot and marketing automation tools.
~ Advanced Microsoft Excel experience.
~ Ability to manage cross-functional projects and collaborate with senior leaders.
~ Good command of English (C1).
☆ Competitive Salary ;
~ Performance-based Quarterly bonus with transparent KPIs;
~ Profit-sharing scheme ("Prime de participation") ;
~ Longevity bonus every 2 years ;
~ Healthcare plan with excellent coverage (50% of the contribution covered by Adikteev) ;
~€9 Lunch Vouchers (Tickets Restaurant - SWILE card - 50% of the contribution covered by Adikteev) ;
~Mental Health support ;
~ Flexible remote working policy ;
~ Parental leave Policy.
☆ Team fit interview with Alethea, VP of Marketing, and Margot, Head of Content & Partnerships
These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services.
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