Marketing Operations Manager
Il y a 3 mois
Contentsquare is a digital experience analytics company dedicated to better customer understanding and making the digital world more human. We power more human experiences through understanding, action, and trust.
Since our founding in France in 2012, we have grown to be a truly global team, representing more than 72 nationalities in offices around the world, including New York, Texas, Colorado, London, Paris, Rennes, Munich, San Francisco, Barcelona, Amsterdam, Tel Aviv, Tokyo, Singapore, and more.
In 2022, we raised $600M in Series F funding. In 2023, we were recognized as a certified Great Place to Work in 5 countries. In 2024, Heap and Hotjar joined the Contentsquare Group, strengthening our analytics platform to provide a 360 view of users' digital experience and to provide end-to-end service to the global market — from entrepreneurs and SMBs/growth companies to Enterprises.
Do you want to learn, innovate and contribute your unique perspective to an industry leader? Join the team dedicated to bringing more human analytics to the world
**Please Note**: Scammers are posing as Contentsquare and Contentsquare team members. We’ll never initially contact you via text or GChat, and never solicit money from you. Please visit our careers blog for more information.
**About the role**:
As a Marketing Operations Manager at Contentsquare, you will play a vital role in the Global Marketing Operations team, reporting directly to the Senior Director of Marketing Operations. Your role will focus on supporting, managing and optimising our marketing automation ecosystems, specifically Marketo and Iterable, to enhance the entire customer lifecycle from lead acquisition to customer retention. You will provide technical support for these platforms and ensure seamless integration with other marketing technologies, contributing to overall marketing efficiency without being directly responsible for campaign strategy or execution.
This role requires strong technical proficiency and cross-functional collaboration, particularly with Product, Engineering, Data teams, and Customer Success, to execute on segmentation, personalization strategies, and support marketing activities like A/B testing and campaign analysis throughout the customer journey.
**In your day to day you will**:
- ** Support the Entire Customer Lifecycle**: Provide technical support for marketing automation platforms (Marketo and Iterable) to facilitate marketing efforts across the entire customer journey—from lead generation and nurturing to conversion and customer retention. Collaborate with the Customer Marketing team to ensure smooth platform functionality and integration with other systems.
- ** Technical Support and Platform Management**: Maintain and troubleshoot Marketo and Iterable platforms, ensuring they are effectively supporting marketing operations. Manage integrations with other marketing tools (e.g., Stripo, landing page tools) and CRM systems like Salesforce to support customer engagement and data accuracy across the customer lifecycle.
- ** Optimize Marketing Technology Stack**: Oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies. Lead efforts to automate processes and enhance system efficiencies through advanced scripting, API integrations, and custom solutions. Work closely with IT, engineering, and data teams to troubleshoot issues and optimize platform performance.
- ** Data Management and Compliance**: Ensure data integrity and governance across all marketing platforms, maintaining accuracy, completeness, and compliance with global regulations such as GDPR, CAN-SPAM, CCPA, and other privacy laws. Implement data hygiene practices, lead enrichment processes, and manage data synchronization between Marketo, Iterable, and Salesforce.
- ** Cross-Functional Collaboration**: Collaborate with cross-functional teams, including Product, Engineering, Data, Customer Success, Scaled CS, Product Education, and CS Ops, to execute technical and operational strategies that support the entire customer lifecycle. Drive execution-focused collaboration, ensuring effective communication and knowledge sharing across departments.
- ** Support Experimentation and Analysis**: Assist the Customer Marketing team with technical support for A/B tests and data analysis. Provide the necessary infrastructure and tools to run experiments, helping optimise customer flows and marketing tactics without directly managing campaign production.
- ** Continuous Improvement and Best Practices**: Proactively identify opportunities to enhance marketing processes and operational efficiencies within the marketing technology stack. Stay current with the latest trends in marketing technology and operations to continuously elevate Contentsquare's marketing capabilities.
**What you’ll need to succeed**:
- ** Expertise in Marketing Automation**: Deep expertise in Marketo and Iterable with a strong focus on advanced functionalities suc
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