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CRM Manager

Il y a 3 mois

Paris, Île-de-France ORIENT EXPRESS Temps plein
Job Description
  • Ensure the proper implementation of CRM system to provide an effective sales funnel following Accor best practices
  • Develop marketing techniques to increase Orient Express databases
  • Monitor customer relation strategies by building a strong brand campaign calendar
  • Create, design and manage brand campaign using Marketing Activation tool
  • Follow and coordinate campaign calendar between Accor, Orient Express and its assets
  • Build workflows to streamline sales and marketing processes
  • Dynamize existing workflows and strategies and coordinate the content calendar
  • Suggest new methods to address customers' needs using existing or new technologies
  • Update accounts and contacts in the CRM system if necessary
  • Track marketing metrics and trends
  • Conduct market research to follow trends and competition
  • Define and implement a platform to leverage assets local databases in all relative activities such as F&B, Spa and Retail, for brand level promotion across the portfolio.
  • Reporting directly to the VP Digital, CRM & Loyalty
Qualifications
  • A minimum of 3 - 5 years' experience as a CRM manager
  • Experience in data extraction and driving projects: not afraid to put hands in systems
  • Analytical, data-driven, and well-versed in spreadsheets
  • Comfortable working in a matrix environment
  • Autonomous and team player
  • Thinker and Doer
  • Excellent English, both verbal and written
  • Energetic, smiling, and passionate to his/her work. Knowledge of hospitality is a plus
  • Innovative approach to work