CRM Manager
il y a 12 heures
At Doctolib, we're seeking a skilled CRM Manager to join our team. As a key member of our marketing department, you'll be responsible for driving strategic marketing decisions using advanced analytics and CRM tools.
Key Responsibilities:- Patient Insights: Utilize advanced data analysis to extract actionable insights from customer data, informing marketing strategies and tactics.
- Patient Journeys: Design, implement, and optimize customer journey maps using CRM systems, focusing on automation and scalability.
- Transactional Communication: Oversee the strategy and execution of transactional communications, ensuring consistency and compliance across regions.
- Opt-in Collection and Profiling: Develop and implement strategies to increase opt-in rates using CRM tools, ensuring accurate data collection and compliance with GDPR regulations.
- Cross-Channel Optimization: Integrate and optimize CRM tools to ensure seamless coordination across marketing channels, emphasizing app enhancements and user engagement.
- Bachelor's or Master's degree in Marketing, Business, Technology, or related field.
- At least 7 years of experience in CRM management, with specific experience in managing CRM platforms and tooling.
- Deep expertise in at least one major CRM platform (e.g., Salesforce, Braze, Microsoft Dynamics).
- Strong understanding of marketing automation, data analysis tools, and related technologies.
- Proven ability to manage multi-regional or global projects in a cross-functional environment.
We believe in improving access to healthcare for everyone, regardless of background or identity. We're an equal opportunity employer, celebrating diversity and promoting inclusivity in our recruitment process.
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