Senior Brand Media Manager

il y a 4 semaines

Villeneuved'Ascq, Hauts-de-France McCain Foods Limited Temps plein

Position Title: Senior Brand Media Manager

Position Type: Regular - Full-Time

Location: Villeneuve d'Ascq, France

Requisition ID: 29136

At McCain, we are dedicated to our products, but our true passion lies in our people.

We understand the vital role food plays in connecting individuals, families, and communities. Our mission is to celebrate genuine connections through delicious, sustainable food. We prioritize our customers above all.

Our success stems from collaboration with our teams, business partners, and communities worldwide. We believe that when we work and grow together, we thrive together. Become a part of our family.

JOB PURPOSE:

The Media & Digital team collaborates with the Category & Brand teams and Channel Activation Directors to define and execute media strategies and plans (including paid media, CRM, and owned assets) for all McCain CE initiatives. As a digital marketing expert, this team drives digital excellence and acceleration within marketing teams at McCain. As the Senior Brand Media Manager, you will oversee paid media strategies, plan development, and analysis (including Marketing Mix Modeling) for both B2C and B2B channels.

WHERE YOU'LL WORK:

France (Villeneuve d'Ascq)

Reporting to: Media & Digital Director

RESPONSIBILITIES AND ACCOUNTABILITIES:

In your role as Senior Brand Media Manager, you will:

  • Select and manage top media, digital, and social media agencies across all channels.
  • Provide robust support to channel teams in media planning and activation implementation, including delivering comprehensive media guidelines and internal consulting expertise.
  • Engage with regional media vendors, primarily in digital and social media, while effectively tracking and reporting on the organization’s media budget and related investments.
  • Analyze ROI and propose strategies for improvement, including leading studies such as Marketing Mix Modeling.
  • Drive the evolution of our media strategies and practices, staying at the forefront of new media opportunities.
  • Foster continuous learning among marketing activation teams, particularly in digital marketing.

WHAT WE'RE LOOKING FOR:

  • 7+ years of experience in FMCG marketing and media/digital roles or within media-digital agencies.
  • Extensive knowledge of the media landscape and marketing principles.
  • Passionate about digital media, digital branding, social media, and the digital customer journey.
  • Strong influencing skills and ability to work effectively in a matrix organization.
  • Creative, passionate, and a compelling storyteller.
  • Proficient in English; fluency in French and/or German is advantageous.
  • Self-sufficient with a curious and creative mindset.
  • Strong project management skills and experience in indirect management of external partners.
  • Excellent problem-solving abilities to navigate projects and collaborate with multiple stakeholders.
  • High level of accountability in decision-making, particularly regarding media strategies and marketing investments.

WHAT WE OFFER:

  • Competitive salary package.
  • Permanent employment contract ensuring job stability.
  • Additional bonuses, including year-end bonuses and vacation allowances, along with local benefits such as health and pension insurance.
  • Opportunity to work independently in a challenging and international environment.
  • Supportive and friendly colleagues.
  • Flexibility for partial remote work.

McCain Foods is an equal opportunity employer. We value diversity and strive to create an inclusive, equitable workplace. As a global family-owned company, we reflect the diverse communities we serve. We recognize that diversity enhances our creativity, resilience, and overall success.

McCain is committed to accessibility. If you require accommodations during the recruitment process, please inform us, and we will work to meet your needs.

Your privacy is important to us. By submitting your personal data, you agree to our Global Privacy Policy.

Job Family: Marketing
Division: Continental Europe
Department: Brand and Communication CE
Company: McCain Alimentaire SAS

  • Senior Brand Media Manager

    il y a 4 semaines

    Villeneuve-d'Ascq, Hauts-de-France mccainfood Temps plein

    Position Title: Senior Brand Media ManagerPosition Type: Regular - Full-TimeCompany: McCain Alimentaire SASMcCain Foods is seeking a dedicated Senior Brand Media Manager to join our Media & Digital team. In this pivotal role, you will be tasked with crafting and executing comprehensive media strategies for all McCain CE initiatives. Your expertise will be...

  • Senior Manager Brand Paid Media

    il y a 3 heures

    Villeneuve-d'Ascq, Hauts-de-France mccainfood Temps plein

    Job Title: Senior Manager Brand Paid MediaWe are seeking a highly skilled Senior Manager Brand Paid Media to join our team at McCain Foods. As a key member of our Media and Digital team, you will be responsible for developing and executing paid media strategies that drive business growth and customer engagement.Key Responsibilities:Develop and implement paid...

  • Brand Media Strategist

    il y a 2 semaines

    Villeneuve-d'Ascq, Hauts-de-France mccainfood Temps plein

    About McCain Foods McCain Foods is a leading global food company dedicated to providing delicious and innovative potato-based products to consumers worldwide. We are committed to quality, sustainability, and creating a positive impact on the communities we serve. The Role: Senior Manager Brand Paid Media As a key member of our dynamic Media & Digital team,...

  • Senior Digital Media Manager

    il y a 4 semaines

    Villeneuve-d'Ascq, Hauts-de-France McCain Foods Limited Temps plein

    Position Overview: Regular - Full-Time Location: VilleneuvedAscq 2020 At McCain Foods Limited, we believe in achieving success through collaboration with our teams, business partners, and the community. Our Media & Digital team plays a crucial role in shaping and executing media strategies and plans across all paid media channels, CRM, and owned assets for...

  • Senior Brand Manager

    il y a 7 jours

    Villeneuve-d'Ascq, Hauts-de-France mccainfood Temps plein

    About the RoleWe are seeking a highly skilled Senior Brand Manager to join our team at McCain Foods. As a key member of our marketing department, you will be responsible for developing and executing the potato brand strategy and mix development across various channels.Key ResponsibilitiesParticipate in the definition of the brand strategy, including...

  • Senior Brand Manager

    il y a 7 jours

    Villeneuve-d'Ascq, Hauts-de-France mccainfood Temps plein

    About the RoleWe are seeking a highly skilled Senior Brand Manager to join our team at McCain Foods. As a key member of our marketing department, you will be responsible for developing and executing the potato brand strategy and mix development across various channels.Key ResponsibilitiesParticipate in the definition of the brand strategy, including...

  • Senior Brand Manager Potato Brand Strategy

    il y a 6 jours

    Villeneuve-d'Ascq, Hauts-de-France mccainfood Temps plein

    Détails du PosteTitre du Poste : Senior Brand Manager Potato Brand Strategy & Mix DevelopmentType de Poste : Permanent - Temps PleinLieu du Poste : France (Villeneuve d'Ascq)Niveau : Grade 05Identifiant de Demande : 31184Objectifs du PosteLe Senior Brand Manager Potato Brand Strategy & Mix Development participe à la stratégie de croissance et à son...

  • Senior Brand Manager

    il y a 4 semaines

    Villeneuve-d'Ascq, Hauts-de-France mccainfood Temps plein

    Position Title: Senior Brand Manager - Appetizers Strategy & Marketing DevelopmentPosition Type: Regular - Full-TimeLocation: FranceRequisition ID: 29162 At McCain, we are deeply committed to our people and the role food plays in uniting individuals and communities. Our mission is to foster genuine connections through delicious and sustainable food options,...

  • Senior Brand Manager Potato Brand Strategy

    il y a 2 semaines

    Villeneuve-d'Ascq, Hauts-de-France mccainfood Temps plein

    About the RoleWe are seeking a highly skilled Senior Brand Manager to lead our potato brand strategy and mix development efforts. As a key member of our marketing team, you will be responsible for designing and deploying our potato growth strategy across various channels.Key ResponsibilitiesBrand Strategy Development: Participate in the definition of our...

  • Senior Brand Strategist for Appetizers

    il y a 4 semaines

    Villeneuve-d'Ascq, Hauts-de-France mccainfood Temps plein

    Position Title: Senior Brand Strategist for Appetizers & Marketing Mix DevelopmentPosition Type: Regular - Full-TimeCompany: McCain FoodsJob Purpose:The Senior Brand Strategist for Appetizers plays a crucial role in shaping the growth strategy for our appetizer line and executing it across various channels. This individual will spearhead the development of...

  • Senior Brand Strategist for Appetizers

    il y a 4 semaines

    Villeneuve-d'Ascq, Hauts-de-France mccainfood Temps plein

    Position Title: Senior Brand Strategist for Appetizers and Marketing Mix DevelopmentPosition Type: Regular - Full-TimeRequisition ID: 31249At McCain, we understand the vital role that food plays in uniting individuals, families, and communities. Our mission is to foster genuine connections through delightful, environmentally conscious food products. We...

  • Social Media Strategist H/F

    il y a 4 semaines

    Villeneuve-d'Ascq, Hauts-de-France Pimkie Temps plein

    Be part of a vibrant and global fashion label Pimkie is a renowned French fashion label with an international footprint. Catering to young women aged 18 to 25, it is a brand that embraces diversity in body types, personalities, and aspirations. With a focus on accessibility and inclusivity, Pimkie draws inspiration from contemporary youth to shape the...

  • Social Media Strategist H/F

    il y a 4 semaines

    Villeneuve-d'Ascq, Hauts-de-France Pimkie Temps plein

    About the Company Pimkie is a renowned French fashion label with a global footprint, celebrated for its vibrant retail presence. The brand is dedicated to empowering young women aged 18 to 25, embracing diversity in body types, personalities, and aspirations. With a focus on accessibility and inclusivity, Pimkie draws inspiration from contemporary youth...

  • Brand Manager

    il y a 3 jours

    Villeneuve-d'Ascq, Hauts-de-France mccainfood Temps plein

    Job Summary:We are seeking a highly skilled Brand Manager to join our team at McCain Foods. As a Brand Manager, you will be responsible for developing and executing the appetizers growth strategy, focusing on the Food Service and Quick Service Restaurant (FS/QSR) channel.Key Responsibilities:Participate in the development of the brand strategy, with a focus...

  • Social Media Strategist H/F

    il y a 4 semaines

    Villeneuve-d'Ascq, Hauts-de-France Pimkie Temps plein

    About the Company Pimkie is a renowned French fashion label with a global presence, catering to young women aged 18 to 25. The brand prides itself on being accessible and inclusive, drawing inspiration from contemporary trends to shape future collections. Key Responsibilities: Collaborate with various agencies and service providers alongside the...

  • Responsable Commercial Clientèle BFM Grand Littoral

    il y a 3 semaines

    Villeneuve-d'Ascq, Hauts-de-France Altice Media Temps plein

    Altice Media recherche un(e) Responsable Commercial Clientèle BFM Grand Littoral pour rejoindre son équipe Régions de la régie publicitaire. En tant que contact clé auprès des annonceurs, vous serez chargé(e) du développement du chiffre d'affaires de votre portefeuille clients tout en vous positionnant comme un véritable conseiller en stratégie...

  • Chef de Projet Clientèle

    il y a 4 semaines

    Villeneuve-d'Ascq, Hauts-de-France Altice Media Temps plein

    Mission Principale Au sein de l'équipe dédiée aux régions de la régie publicitaire d'Altice Media, nous recherchons un(e) Responsable de Compte Publicitaire pour rejoindre l'équipe en charge de la chaîne BFM Grand Littoral. En tant que contact privilégié de vos clients annonceurs, votre rôle sera de stimuler le chiffre d'affaires de votre...

  • Directeur de Clientèle

    il y a 3 jours

    Villeneuve-d'Ascq, Hauts-de-France Altice Media Temps plein

    Présentation de la Mission Dans le cadre de l'équipe Régions de la régie publicitaire d'Altice Media, nous recherchons un(e) Directeur(rice) de Clientèle pour intégrer l'équipe en charge de la chaine BFM Grand Littoral. En tant que contact-clé de vos clients annonceurs, vous devrez développer le chiffre d'affaires de votre...

  • Responsable de Compte Client

    il y a 4 semaines

    Villeneuve-d'Ascq, Hauts-de-France Altice Media Temps plein

    Mission Principale Au sein de l'équipe des Régions de la régie publicitaire d'Altice Media, nous recherchons un(e) Responsable de Compte Client pour rejoindre l'équipe dédiée à la chaîne BFM Grand Littoral. En tant que contact privilégié de vos clients annonceurs, votre rôle sera de maximiser le chiffre d'affaires de votre portefeuille tout...

  • Chef de projet marketing senior pour la stratégie de marque des pommes de terre et le développement de mix

    il y a 2 semaines

    Villeneuve-d'Ascq, Hauts-de-France mccainfood Temps plein

    Détails du posteTitre du poste: Chef de projet marketing senior pour la stratégie de marque des pommes de terre et le développement de mixType de poste: Permanent - Temps pleinLieu du poste: France (Villeneuve d'Ascq)Niveau: Grade 05Identifiant de demande: 31184Compagnie: McCain Alimentaire SASDivision: Continental EuropeService: Mark Pot. Brand Strat and...