Product Marketing Manager

Company Overview

At Poppulo, we help the world’s leading organizations reach every employee, wherever they work.

For a large, distributed workforce, that’s harder than it sounds. Today’s workforce is spread across offices, factories, retail stores, hospitals and other frontline locations. No single communication channel can reach everyone. Poppulo brings those channels together in one AI-powered employee experience platform, helping companies deliver relevant communications wherever their people are located.

More than 10,000 organizations trust us to connect with their workforce across email, mobile, intranet, Microsoft Teams, and digital signage. Our communications reach more than 50 million employees worldwide, and the platform delivers content to more than 600,000 digital signs around the globe. We also help employees engage with their company, celebrate one another’s contributions, and stay connected wherever they work.

We know there’s no such thing as a “perfect” candidate—we’re all works in progress, picking up new skills as we go. So apply even if you don’t tick every box. We want people who see things differently—because that’s how we see things too.

Role Summary

The Product Marketing Manager will play a key role in strengthening Poppulo's leadership position in the Employee Experience market.The role will shape Poppulo's positioning and recognition among leading analyst firms, including Gartner, Forrester and IDC, while contributing to broader product marketing initiatives such as competitive intelligence, positioning and messaging, pricing and packaging, go-to-market strategy, sales enablement and marketing activities..

You will work across Poppulo's Employee Experience portfolio, covering three key product areas:

• Employee Communication (EC): Our employee newsletter and email communication solution.
• Poppulo Experience Platform (PXP): Our intranet, employee engagement and frontline communication platform.
• Employee Advocacy (EA): Our employee advocacy and social amplification solution.

Working closely with cross-functional stakeholders, the Product Marketing Manager will translate market insights, analyst perspectives, competitive intelligence and customer needs into compelling positioning and effective go-to-market initiatives that enhance Poppulo's market presence and drive business growth.

Key Responsibilities

• Develop a deep understanding of Poppulo's products, including their functionality, customer applications, and the challenges they address.
• Stay informed about product strategy and roadmap developments, understanding upcoming innovations and their value to customers and prospects.
• Define and refine product positioning, value propositions, and messaging tailored to different audiences, industries, and use cases.
• Translate product capabilities into clear, compelling narratives that differentiate Poppulo in the market.
• Validate and refine product messaging through customer feedback, sales conversations, and win/loss insights.

Product Launches, Storytelling & Roadmap

• Develop engaging product and roadmap presentations that communicate Poppulo's product vision, upcoming innovations and customer value.
• Translate technical features and roadmap developments into clear, benefit-driven stories for customers, prospects and internal stakeholders.
• Support roadmap webinars, landing pages, marketing campaigns and customer presentations.
• Drive product launches and feature announcements, develop messaging, content and supporting assets that encourage product adoption.
• Own release notes and supporting product documentation, ensuring new capabilities are clearly communicated to relevant audiences.

Go-to-Market Strategy, Sales Enablement & Pricing

• Develop go-to-market initiatives that support product adoption, pipeline generation, customer expansion and retention.
• Equip Sales, Pre-Sales and Customer Success teams with pitch decks, product presentations, objection-handling guides and customer-facing content.
• Build value-based messaging, business cases and ROI frameworks that communicate the commercial impact of Poppulo's solutions.
• Collaborate with Marketing to translate product insights and differentiation into effective campaigns and commercial initiatives.
• Evaluate the effectiveness of enablement materials through field feedback, adoption and practical commercial impact.
• Monitor the Employee Experience market to identify emerging trends, evolving customer needs, and opportunities for Poppulo.
• Analyse competitor positioning and product developments, translating insights into actionable recommendations.
• Develop competitive battlecards and displacement strategies to support Sales and Customer Success teams in competitive