Sales Force Effectiveness Manager Europe

We are looking for a strategic and hands-on European Sales Force Effectiveness & CRM Lead to drive commercial excellence, sales productivity, and CRM transformation across Sunstar's European markets. In this role, you will lead the deployment of Sales Force Effectiveness frameworks, optimize commercial execution, and act as the business owner of KLEE CRM to support sustainable growth and stronger customer engagement across the region.

The job's mission

The European Sales Force Effectiveness & CRM Lead will be responsible for building and deploying a consistent Sales Force Effectiveness framework across Sunstar's European markets. Drive sales force productivity, customer segmentation and targeting, commercial execution excellence and CRM transformation, with KLEE at the center of the European sales execution strategy. Working closely with country Sales Leaders, establish common methodologies, performance standards and commercial capabilities while adapting implementation to local market requirements. The ultimate objective is to improve sales force effectiveness, maximize customer potential and strengthen execution at the point of sale.

The role can be based in Paris, Barcelona, or Milan and follows a hybrid working model. The successful candidate will be expected to work regularly from the local Sunstar office, with work-from-home flexibility in accordance with the applicable local policy. This role involves regular travel across European markets (up to 20%)

Key responsibilities

European Sales Force Effectiveness Strategy

• Define and deploy the European SFE strategy, framework and roadmap.
• Establish common principles for customer segmentation and targeting, using customer potential and commercial opportunities.
• Optimize sales territory design, customer coverage, call planning and visit frequency.
• Develop methodologies to assess field force sizing, resource allocation and productivity.
• Support markets in identifying commercial opportunities and improving field execution.
• Establish European principles for sales incentive programs, aligned with business priorities and measurable performance.

KLEE CRM – Business Ownership and Transformation

• Act as the European business owner of KLEE CRM, working closely with IT and local market stakeholders.
• Define the European CRM strategy, business requirements and development roadmap.
• Standardize CRM processes across markets while accommodating justified local requirements.
• Drive the integration of segmentation, targeting, customer potential, call planning and field execution into KLEE.
• Define CRM governance, data quality standards and performance monitoring.
• Coordinate system improvements, prioritizing business impact and user experience.
• Lead CRM adoption, training and change management across European markets.

Perfect Store and Commercial Execution

• Translate European DPSM priorities into actionable field execution standards.
• Develop and deploy the European Perfect Store framework.
• Establish consistent execution KPIs covering distribution, assortment, shelf presence and merchandising.
• Integrate relevant DPSM indicators into KLEE and field performance routines.
• Support the execution of strategic product launches and European commercial initiatives.
• Develop practical tools that enable field teams to prioritize opportunities and improve execution.
• Define European sales force KPIs and standardized performance management methodologies.
• Establish field productivity dashboards and management routines.
• Identify performance gaps and recommend corrective actions.
• Support local Sales Leaders in implementing effective coaching and performance improvement programs.
• Partner with the Commercial Analytics & RGM Lead to translate market insights into actionable field priorities.

Sales Capabilities and Change Management

• Assess SFE maturity and capability gaps across European markets.
• Develop European sales excellence methodologies, training programs and best practices.
• Support local Sales Leaders in strengthening field management and coaching capabilities.
• Leverage the European Sales Community and country champions to accelerate deployment.
• Build strong cross-functional relationships with Sales, Marketing, Finance, IT and HR.

What success looks like

• KLEE is the CRM your field teams actually rely on, with strong adoption and reliable data in every market.
• Sales effort goes to the customers with the highest potential, using the same segmentation and targeting across Europe.
• Perfect Store standards are part of everyday field execut