CRM Manager

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next‑generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.

At Essor, we are at the forefront of leveraging AI, automation, and emerging technologies to challenge traditional ways of working. We are empowered to engage technology‑driven initiatives. We want individuals who are hands‑on, curious, and excited to be part of this journey. We expect Essorians to actively leverage AI, data, and automation to drive impact in their daily work. This includes, but is not limited to, the use of AI coding agents to automate tasks (e.g., Copilot, Antigravity), development of automated or agentic workflows (e.g., N8N, Dify), and engagement with data analysis tools (including SQL where relevant). While mastery is not required at the outset, rapid learning, technical fluency, and continuous upskilling are core expectations. The company will support your growth through guidance and coaching, and you are expected to actively develop and apply your skills as part of your role.

About the Role:

As a CRM Manager at Essor, you will operate at the dynamic intersection of advanced MarTech, technical problem‑solving, and deep consumer orientation . You will lead the execution and evolution of our CRM ecosystem, owning the end‑to‑end delivery of campaigns—from planning and briefing through to build and deployment—while driving scalable, data‑driven customer experiences.

Operating within an in-house agency model , you will partner closely with internal business units as your clients. You will own the design and delivery of CRM, loyalty, and subscription solutions that drive retention, maximize lifetime value, and build recurring revenue. You will be responsible for bringing the CRM system and maintenance in‑house, as well as coordinating and guiding our CRM specialists based in the Philippines. Crucially, you will champion the integration of AI into our daily CRM workflows, leveraging new technologies to automate processes, enhance segmentation, and scale hyper‑personalized communications.

You will bring strong expertise in Klaviyo , marketing automation, subscription platforms , and AI-driven capabilities , ensuring Essor’s CRM infrastructure is not only high‑performing but actively shaping the future of our customer journey.

You will leverage deep Direct‑to‑Consumer (DTC) and e‑commerce experience to scale our online brand presence, streamline customer acquisition and retention journeys, and lead transitions towards modern agentic CRM workflows.

What You'll Do:

Campaign Strategy & End-to-End Execution

• Lifecycle Management: Own the full campaign lifecycle, including briefing, planning, building, QA, deployment, and post‑campaign analysis.
• Multi‑Channel Execution: Deploy sophisticated email, SMS, and WhatsApp campaigns utilizing advanced personalization, dynamic content blocks, and conditional logic.
• Calendar & Alignment: Develop and manage the CRM marketing calendar, ensuring campaign activity perfectly aligns with broader business priorities.
• Template Development: Build and maintain modular, reusable email templates (HTML/CSS) with personalization variables to drive production efficiency.
• Flawless Delivery: Troubleshoot deliverability, rendering, and data issues to ensure high‑quality execution across all sends.

Data, AI & Performance Optimization

• Advanced Segmentation: Build and maintain dynamic audience models based on behavioral, transactional, and predictive data.
• AI Integration: Leverage predictive modeling and AI tools (e.g., churn scoring, LTV prediction, send‑time optimization) to elevate targeting and automation.
• Testing & Analytics: Establish robust A/B testing frameworks to validate hypotheses. Monitor key metrics (LTV, churn rate, retention, AOV) to continuously optimize performance.
• Data Governance: Ensure strict tracking accuracy, robust data hygiene, and compliance across all CRM touchpoints.

CRM Automation & Technical Architecture

• Platform & System Ownership: Internalize and command the end‑to‑end CRM infrastructure within Klaviyo, managing ongoing system maintenance, database architecture, event tracking, and flow orchestration.
• Lifecycle Automations: Design and impl