Product Marketing Manager
il y a 4 semaines
MISSIONSStudy the market to know the competitive environment and market characteristics, understand who the buyers are.Articulate value propositions for products and features in line with market demand, craft and maintain the product messaging framework.Partner with Product and Growth to ensure our apps' value proposition meets customer demand and is framed in a way that differentiates from the competition.MAIN ACTIVITIESConduct market research and competitive analysis to identify market trends and opportunities: trend, dynamics, regulation, estimation of the potential market (market sizing) and help detect business opportunities.In tandem with the Product Managers, build internal knowledge of the competition: direct, indirect and potential; identify opportunities and threats.Build buyer personas: top challenges, motivational levers, buying inhibitors, budget control, influence in the organization, media/communication preferences.Collaborate with Product teams to shape product roadmaps based on customer needs/feedback and market insights.Craft compelling product messaging and positioning that resonates with target audiences: vision, mission, market, differentiators, promise.Own product pages on our website, marketplace listings and product sheets.Challenge & feed the roadmap with market insights.Collaborate with the Product team to support user onboarding: quick tour, how to, specific content and UX writing.Contribute to the pricing and business plan definition with the Product Managers: projected sales, pricing, perceived value.Roll-out: Go-to-market & Internal enablementDevelop and execute go-to-market strategies for new product launches and feature releases, ensuring alignment with business objectives: beta users recruitment, external communication, in-app messaging, emailings.Partner with the Growth team to create campaigns that drive product awareness, engagement, and qualified leads.Create & manage the creation of content (blog posts, whitepapers, webinars, product videos) that communicates product value and engages users.Enable the Partner & Growth team with effective product collateral, competitive insights, product demos, and value propositions, sales pitch, conference presentations, use-cases presentations, success stories.Represent the company at industry events, webinars, and conferences to showcase our solutions mainly abroad.Coach & support internal teams on product strategy and communication.Closely monitor performance metrics: free trials, conversion, paid license, MRR, New MRR, churn and contribute to improving these metrics.TOOLSProduct Analytics platform, Market analysis tool (SEMrush...), Hubspot, GA.Required ExperienceMinimum 3 years experience in Product Marketing, or Marketing, in the SaaS/Tech world.Obsessed with understanding our customers' issues and pain points, with a strong commercial sense.Able to grasp complex technical topics and translate them into unique customer benefits.Skills & attributesAt least 3 years of experience in B2B product marketing, ideally in SaaS or high-tech industries.Proficiency in defining product marketing strategies, conducting market research, and leading go-to-market processes.Excellent command of English (minimum C1 level); knowledge of Jira and Confluence is a plus.Strong ability to create impactful marketing materials (presentations, sales arguments, demo videos).Strategic and analytical mindset with a talent for identifying business opportunities and understanding market dynamics.Natural leadership skills with the ability to align teams and lead discussions effectively.Exceptional communication and listening skills, simplifying complex topics and tailoring messages to resonate with diverse audiences.Adaptable and eager to continuously learn and acquire new skills through training opportunities.Interview ProcessStep 1: 1st quick interview: 30-minute call with our Head of Marketing to validate profile and motivations.Step 2: In-depth interview: 1:1 video to assess skills with our Head of Marketing.Step 3: Practical case to prepare and present.Step 4: Interview with an Excom member, this is the last step to validate your arrival at ElementsDiscover our apps, and follow us on LinkedIn and YouTube. #J-18808-Ljbffr
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Product Marketing Manager
il y a 2 semaines
Toulouse, Occitanie, France Elements Apps Temps pleinMISSIONSStudy the market to know the competitive environment and market characteristics, understand who the buyers are.Articulate value propositions for products and features in line with market demand, craft and maintain the product messaging framework.Partner with Product and Growth to ensure our apps' value proposition meets customer demand and is framed...
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Product Marketing Manager Cloud
il y a 2 semaines
Toulouse, Occitanie, France ANSYS, Inc. Temps pleinProduct Marketing Manager Cloud - REMOTE F/MDate: Jan 6, 2025Company: AnsysRequisition #:15704Our Mission: Powering Innovation That Drives Human AdvancementWhen visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled...
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Product Manager
il y a 4 semaines
Toulouse, France Elements Apps Temps pleinMAIN ACTIVITIESConduct market research and competitive analysis to identify market trends and opportunities: trend, dynamics, regulation, estimation of the potential market (market sizing) and help detect business opportunities.Build buyer personas: top challenges, motivational levers, buying inhibitors, budget control, influence in the organization,...
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Product Marketing Manager H/F
il y a 3 semaines
Toulouse, France My Recruitment Agency Temps pleinDétail du postePRODUCT MARKETING MANAGER (F/H)Vous souhaitez rejoindre une équipe dynamique dans une entreprise du secteur du digital et des technologies à évolution rapide ?Cet éditeur de logiciels toulousain à dimension internationale est spécialisé dans l'amélioration du travail d'équipe au travers d'apps qui optimisent et fluidifient le travail...
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Product Marketing Manager H/F
il y a 2 semaines
Toulouse, Occitanie, France My Recruitment Agency Temps pleinDétail du postePRODUCT MARKETING MANAGER (F/H)Vous souhaitez rejoindre une équipe dynamique dans une entreprise du secteur du digital et des technologies à évolution rapide ?Cet éditeur de logiciels toulousain à dimension internationale est spécialisé dans l'amélioration du travail d'équipe au travers d'apps qui optimisent et fluidifient le travail...
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Product Marketing Manager for OCC
il y a 4 semaines
Toulouse, France Airbus Temps pleinSummaryJob Description:NAVBLUE is currently seeking a Product Marketing Manager focused on NAVBLUE’s Plan & Control (OCC) value stream to drive the Marketing activities providing market and competitor intelligence, and developing analyses to successfully support NAVBLUE’s business targets.AccountabilitiesAssist in aggressively growing the business by...
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Product Marketing Manager Cloud
il y a 4 semaines
Toulouse, France ANSYS, Inc. Temps pleinProduct Marketing Manager Cloud - REMOTE F/MDate: Jan 6, 2025Company: AnsysRequisition #:15704Our Mission: Powering Innovation That Drives Human AdvancementWhen visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled...
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Toulouse, France BLOOMAYS Temps pleinNotre client recherche un Responsable Marketing Produit en CDI pour accompagner la restructuration de l?équipe marketing produit et le lancement de nouvelles fonctionnalités. Ce poste requiert une expérience dans les secteurs orientés utilisateurs (e-commerce/digital et B2C).Le PMM travaillera avec deux départements : Growth (acquisition et...
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Product Marketing Manager for OCC
il y a 13 heures
Toulouse, Occitanie, France Fondation Mozaïk Temps pleinJob Description:Summary:NAVBLUE is currently seeking a Product Marketing Manager focused on NAVBLUE's Plan & Control (OCC) value stream to drive the Marketing activities providing market and competitor intelligence and developing analyses to successfully support NAVBLUE's business targets.Accountabilities:Assist in aggressively growing the business by...
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Product Marketing Manager Cloud
il y a 4 semaines
Toulouse, France Ansys Temps pleinRequisition #: 15704Our Mission: Powering Innovation That Drives Human AdvancementWhen visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive...
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il y a 4 semaines
Toulouse, France Lucca Temps pleinBac+5 Stage de 6 mois(ouvert à l'alternance de 12 mois sous condition) Gratification : 1500€ à 1700€ ParisLucca is getting global ! For this job, the level required in English is B2 (listening and reading)Descriptif du posteRattaché(e) au Lead Product Marketing Manager (PMM) d'une des gammes de produits de Lucca, vous contribuerez à des missions...
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product manager
il y a 13 heures
Toulouse, Occitanie, France TE Connectivity Temps pleinAt TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview Manages all aspects of a global product line or portfolio, from driving new product development to manufacturing to marketing and sales. Runs the portfolio as a "mini" GM. Responsible...
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il y a 4 jours
Toulouse, France Hydro Temps plein**Hydro Building Systems** is a business unit in Norsk Hydro, which is a global integrated aluminium company and world leader in extruded aluminium solutions. The company specializes in the design and distribution of aluminium systems for the envelope of the buildings with our brands **Technal**, **Wicona**, **Domal** and **Sapa**. We offer unique and...
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BlackBerry QNX- Senior Manager, Product Marketing
il y a 13 heures
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il y a 4 semaines
Toulouse, France Facilecomm - Shippingbo Temps pleinCher(e) candidat(e),Nous sommes ravis que le vent t'ait mené(e) jusqu’à cette annonce !Peut-être est-ce toi, le/la futur(e) Sénior Product Marketing Manager que nous attendons… En tout cas, nous l’espérons.Dans un premier temps, permets nous de nous présenter.Qui est Shippingbo ?Shippingbo est une technologie logistique e-commerce fondée en...
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il y a 7 jours
Toulouse, France Hydro Temps pleinHydro Extrusions is a world-leading aluminium extrusion business counting around 100 production sites in 40 countries and employing 20,000 people. Through our unique combination of local expertise, global network, and unmatched R&D capabilities, we can offer everything from standard profiles, to advanced development and manufacturing for most...
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il y a 3 semaines
Toulouse, France Facilecomm - Shippingbo Temps pleinCher(e) candidat(e),Nous sommes ravis que le vent t'ait mené(e) jusqu’à cette annonce !Peut-être est-ce toi, le/la futur(e) Stagiaire Product Marketing Assistant H/F que nous attendons… En tout cas, nous l’espérons.Dans un premier temps, permets-nous de nous présenter.Qui est Shippingbo ?Shippingbo est une technologie logistique e-commerce lancée...
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il y a 2 semaines
Toulouse, Occitanie, France Scaleway Temps pleinFondée en 1999, Scaleway est la filiale cloud du groupe Iliad, l'un des leaders des télécommunications en Europe. Notre mission est de favoriser une industrie numérique plus responsable en aidant les développeurs et les entreprises à créer, déployer et adapter des applications à n'importe quelle infrastructure.Depuis nos bureaux situés à Paris et...
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Stage - Product Marketing Assistant H/F
il y a 4 semaines
Toulouse, France Shippingbo Temps pleinChez Shippingbo, le marketing, c’est le cœur de notre stratégie pour faire connaître nos solutions et booster notre croissance. L’équipe d’une quinzaine de collaborateurs, est organisée en cinq pôles complémentaires : Growth Marketing, Product Marketing, Brand Marketing, Content Marketing et Partnership Marketing. Chacun a un objectif clair :...
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Sénior Product Marketing Manager H/F
il y a 4 semaines
Toulouse, France Shippingbo Temps pleinTu seras rattaché(e) à l’équipe Marketing, dont nous continuons de structurer l’équipe.En tant que Marketing Product Manager, tu seras la/le garant.e du positionnement de notre produit, et de la proposition de valeur pour atteindre son/ses marché(s), de la bonne adéquation entre les bénéfices proposés aux utilisateurs et les attentes du...
