Global Marketing Director

## Global Marketing DirectorPostuler: Paris: London (UK): Temps complet: Offre publiée aujourd'hui: R-22803

Ce poste vous intéresse ? Vous trouverez toutes les informations pertinentes dans la description ci-dessous.
Titre :
Global Marketing Director
Société:
Ipsen Pharma (SAS)
A propos d'Ipsen:
Ipsen est un groupe biopharmaceutique mondial de taille moyenne, spécialisé dans les médicaments transformateurs dans trois aires thérapeutiques : l'oncologie, les maladies rares et les neurosciences.

Forts de près de 100 ans d'expérience en développement, avec des Hubs mondiaux aux États-Unis, en France et au Royaume-Uni, nous focalisons nos efforts là où les besoins médicaux non satisfaits sont importants, grâce à la recherche et à l'innovation.Nos équipes passionnées, présentes dans plus de 40 pays, se concentrent sur l'essentiel et s'efforcent chaque jour d'apporter des médicaments aux patients dans 88 pays.

Nous construisons un environnement de travail qui met en avant un leadership centré sur l'humain et favorise une culture de collaboration, d'excellence et d'impact.

Au sein d’Ipsen, chaque individu est encouragé à être soi-même, à grandir et à s’épanouir aux côtés du succès de l'entreprise.

Rejoignez-nous dans notre démarche vers une croissance durable, en créant un impact réel sur les patients et la société.Pour plus d'informations, visitez notre site web à l'adresse
et suivez nos dernières actualités sur
LinkedIn
et
Instagram
.
Description de l'emploi :
#
SUMMARY OF THE POSITION
The Global Marketing Director, Cabometyx will lead the development and execution of the global commercial and brand strategy for Cabometyx, translating asset strategy, market insights, and customer needs into an integrated brand plan and lifecycle roadmap.Working closely with the Cabometyx Asset Lead and cross-functional partners across Medical Affairs, Strategic Insights, HEOR, Market Access and Pricing, Communications, and other key functions, the role will ensure strategic alignment and disciplined execution across the global organization.

The Director will build strong, ongoing partnerships with all affiliates, incorporating local market perspectives into global strategy and equipping affiliate teams with the capabilities, plans, tools, and core materials needed for effective execution.#
MAIN RESPONSIBILITIES
Global Brand Marketing
· Develop the global brand strategy for Cabometyx based on insights and drive execution of global marketing strategy and initiatives across markets and indications.· Develop and implement global commercial and marketing activities, including core branded materials, advisory boards, congress activities, customer engagement plans, segmentation, and targeting.· Develop communication plans across the product lifecycle and implement communication and omnichannel engagement campaigns across the marketing mix, ensuring timely delivery through defined KPIs.· Benchmark against competitors and propose corrective actions where appropriate.· Continually review and consolidate competitive intelligence and customer insights.
Execution of Brand Strategy
· Maintain close relationships with affiliates and a strong understanding of local market dynamics.· Work with partner agencies to drive the core campaign and materials.· Drive local alignment with global brand strategy and initiatives.· Support affiliate teams with the rollout of global marketing plans and programs.· Work with affiliates to identify key performance drivers and align on priority scenarios.· Develop KPIs to measure the impact of global marketing activities and track functional execution against the global brand strategy.· Ensure activities align with procurement processes and that budgets are appropriately allocated and phased to support key business opportunities.
Market Insights and Forecasting
· Support development of the market research plan and act as the marketing lead for identified market research projects.· Develop a deep understanding of the patient journey, including leverage points, pain points, and stakeholder insights; quantify opportunities and identify strategies and activities grounded in the patient journey.· Develop meaningful, actionable insights that reflect the needs of key customer groups.· Support consolidation, integration, and analysis of insights from customers, markets, geographies, and competitors.· Monitor the product lifecycle landscape to ensure awareness of new insights.· In collaboration with the Decision Support team, develop five-year and long-range plan forecasts.· In collaboration with Finance and Decision Support, develop monthly business performance reporting grounded in insights and communicated with strong business acumen.
Cross-Functional Collaboration
· Ensure strong cross-functional engagement and collaboration with members of the gl