Licensing Director

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

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At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

ROLE OVERVIEW

Fanatics Licensing Management (FLM) International is a leading in-house licensing agency managing a diverse portfolio of rights holders across global football, multi-sport properties, entertainment, and lifestyle brands. As Licensing Director, you will own and grow a portfolio of client licensing programmes from strategy to execution, operating as the senior point of accountability across commercial, creative, and operational dimensions - spanning IP positioning, category architecture, licensee recruitment, deal structuring, digital product strategy, and P&L ownership. The Licensing Director, FLM International delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)
Cross-Functional Leadership:

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• Partner with Finance, Legal, Marketing, and Operations to deliver seamless client service across FLM's portfolio, ensuring commercial objectives are translated into aligned execution
  
• Represent FLM at major licensing trade shows - including Licensing Expo, BLE, and LIMA events - and contribute to the new business pipeline by providing market insight and supporting pitches for prospective rights holders
  

People Leadership:

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• Line-manage and develop a team of licensing managers and executives, setting clear performance expectations and providing structured coaching and career development
  
• Communicate portfolio strategy clearly to your team, ensuring execution is consistently aligned to commercial objectives and client commitments
  

Fan & Customer Impact (Obsessed with Fans)

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• Serve as the primary strategic advisor to senior rights holder executives, building long-term trusted partnerships and translating brand objectives into actionable licensing programmes with clear KPIs
  
• Lead annual business planning with clients across sports properties, federations, leagues, clubs, and entertainment brands, ensuring programmes are tailored to audience profile and commercial opportunity
  
• Maintain high-quality relationships with licensees across your portfolio, resolving issues proactively, ensuring contractual compliance, and conducting regular business reviews to assess and accelerate performance
  
• Collaborate with clients to build cohesive physical-to-digital licensing strategies that reinforce brand consistency and deepen fan engagement across channels
  

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

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• Lead licensing strategy for digital and emerging categories including gaming integrations, licensed digital content, and social commerce, advising clients on platform prioritisation and new partnership opportunities
  
• Identify and pursue white-space opportunities within existing portfolios - new categories, geographies, and distribution channels - bringing fresh commercial thinking to each property
  
• Track market trends including DTC licensing, digital collectibles, and brand collaborations, and proactively introduce relevant innovation to client programmes
  
• Evaluate new platforms and partnerships - retail apps, streaming integrations, social commerce - and build recommendations that position FLM clients at the forefront of the licensing landscape
  

Ownership & Execution (Determined & Relentless Mindset)

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• Own the licensing strategy and P&L across your assigned client portfolio, defining category architecture, market positioning, and revenue roadmaps tailored to each property's commercial opportunity
  
• Drive licensee recruitment across all categories - including core product, digital goods, gaming, and experiential - and lead deal negotiations from term sheet to execution, wo