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Product Marketing Manager Informatique
Il y a 5 mois
Nous recherchons un prestataire ayant une forte compétence de Product Marketing, une personne qui saura construire toute la partie storytelling du client où il y a tout à faire
Qui a déjà une expérience dans la vente de services financiers et qui a travaillé avec des DAF/directions de PME
Qui a déjà eu une expérience de Product Marketing Manager avec une méthodologie éprouvée sur le lancement de nouveaux produits et fonctionnalités
Nous sommes sur une création de poste, avec une équipe marketing déjà en place composée de 5 personnes (dont la responsable marketing & communication)
La date de démarrage est ASAP
Nous nous projetons sur une mission longue (120 jours/6 mois minimum)
Full time
**Remote**: 2 à 3 jours de remote par semaine avec possibilité de passer en full remote à terme
**Voici les principales tâches**:
Travailler et optimiser le marketing de l’offre (fonctionnalités clés, cas d’usage, prix, storytelling)
Assurer le go-to-market et la communication pour chaque lancement de features / produit auprès des clients existants et prospects (storytelling, messaging) sur tous les supports / canaux.
Mettre en exergue et travailler la communication des différenciateurs clés (avantages compétitifs) de l’offre complète du client (puis de ses features dans un deuxième temps). Versus les concurrents (banques traditionnelles)
Améliorer le positionnement stratégique du produit / de l’offre
Adapter le pricing de l’offre et garantir sa pertinence sur le marché
Participer à l’amélioration constante du produit et de l’offre
Se synchroniser avec les équipes commerciales, marketing/communication et produit
